Business leaders are facing countless difficult decisions. For many, it feels as if progress toward prosperity has come to a screeching halt. Amid all the uncertainty of our times, small businesses began to lift fervent prayers for business success like no time in recent history.
In the months preceding the pandemic, it seemed to many business leaders that they could coast their way to wealth. They felt confident that their past efforts to make a successful business would carry them through. Then our world turned upside down with health concerns. In such an unprecedented time, many small business leaders turned to the Lord for counsel, guidance, and provision. That has proved to be a good practice. Prayer is now and always has been powerful and effective. The Word of the Lord says that the prayers of the righteous avail much.
What would happen if businesses began to consistently lift a prayer for success? Not only when hardships dampen hopes to succeed—but daily? Imagine the result of seeking the Lord to ask for help to follow Biblical principles and run God-honoring businesses—even during prosperity? What if business leaders offered these kinds of prayers for business success:
- Consistent prayers for business growth
- Fervent prayers for success and prosperity
- Passionate prayer for successful business transactions
- Ongoing prayer for business breakthrough
- Heartfelt prayer for more customers
- Sincere prayers for profitable sales
Imagine the impact if business owners turned to the Lord to determine what the Bible says about honoring God in business, or making sound decisions? A lot could change—for the better.
Why A Business Should Offer Prayers for Success
The uncertainty of lockdown has taken a marked toll on businesses. World governments took a stance never before seen and mandated business closures or imposed regulations that were too extreme for small businesses to endure. Many business leaders felt as if control over their organizations had been stripped away. It felt as if many decisions were no longer theirs to make, which made leaders feel powerless to steer things in a positive direction. Too often for entrepreneurs, it felt as if someone else was in control of their business practices. A sense of frustration and hopelessness ruled the day.
The truth is, it shouldn’t be so hard to prosper in the marketplace and work for the financial security of our children. And yet the health crisis has crushed the job market and made it feel nearly impossible for any business to thrive.
So what good can it bring to offer prayers for business success?
The Bible says “Therefore I tell you, whatever you ask in prayer, believe that you have received it, and it will be yours” (Mark 11:24, ESV). This applies to prayers lifted for personal matters and business concerns alike.
Prayer is also a trusted way to gain wisdom. When we ask God for wisdom, direction, and guidance, He gives it freely. Consider James 1:5 (ESV) which says, “If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him.”
The Hope that Prayer for Business Brings
Many Christian entrepreneurs and ministry leaders already know the power of prayer. Seeking the Lord calms anxiety, turns hearts toward gratitude, and helps us know that we are never alone. Communing with God and seeking His strength for all of our concerns is a basic tenet of the Christian faith.
When we forsake the practice of prayer, we’re often consumed with worry. Our focus becomes fixed on the problems we see and our minds feel overtaken with fear for the future. Without prayer, it’s far too easy to lose hope, to feel overwhelmed—without direction, and utterly alone.
Yet the moment we begin to pray, we can sense God’s nearness and the hope of Jesus Christ. We’re able to cast our cares upon the Lord knowing that He will carry them on our behalf because He cares so greatly for us (see 1 Peter 5:7). The psalmist declared,
“The Lord is near to all who call on him,
to all who call on him in truth.” (Psalm 145:18, NIV).
We’re wise to thank the Lord for His provision and remember to actively call on God. Amen?
Offering Prayer for Guidance Through Business Decisions
As a small business owner, I’ve faced many challenges over the past months. At moments it felt as if my business wouldn’t survive the pandemic. Leads dried up, customers put services on hold, and uncertainty ruled the day.
As I prayed over my business, I discerned the Lord prompting me to pivot—to rethink what I offered. When I began to pray I felt God bring fresh ideas along with the wisdom and training opportunities to carry them out. When things looked bleak, I continued to walk in hope and remembered to thank Jesus for His guidance. As a result, the last half of 2020 brought more financial success and opportunity than the prior three years combined. I’m now coaching business owners to clarify and strengthen their online marketing message so that customers are invited to envision the story of their own well-being.
By offering prayer to the Lord, I am confident that I’m walking in His path, pursuing His purpose for my life, and enjoying a meaningful business. I believe every business owner should feel confident—even amid uncertain times in our economy. Prayer is one of the ways to achieve that.
Faithfulness in Prayer Can Lead to Prosperity
Business success is about much more than improving financial means. For entrepreneurs who follow Christ, a business can be a meaningful way to build relationships and model the ways of Christ. Many who don’t know Jesus Christ will never grace the doors of a church and your business practices may give them a glimpse of hope they never knew existed. Business owners have a unique opportunity to offer prayer for those they serve and to show the love of God to a hurting world.
While the Bible doesn’t promise financial prosperity, in several instances the Bible says that we can make our way prosperous and set ourselves up to flourish. Consider Deuteronomy 8:18 and Joshua 1:8, below (emphasis added):
God gives the power to gain wealth
“… but remember that the LORD your God gives you the power to gain wealth, in order to confirm his covenant he swore to your ancestors as it is today” (Dt 8:18, CSB).
We make our way prosperous
“This book of the law shall not depart from your mouth, but you shall meditate on it day and night, so that you may be careful to do according to all that is written in it. For then you will make your way prosperous, and then you will have good success” (Jos 1:8, ESV).
Just as these verses encourage, when we offer prayers and ask God to make our business thrive, we invite the movement of the Holy Spirit. He will show us the power God provides, and as we meditate on the Word of God we make our way prosperous. Righting our hearts before Jesus is a powerful and proven way to help our efforts succeed.
When we flourish in business, we can give more generously, help others, and reveal the work of the Lord to those around us. Lifting prayer for business success reaches beyond selfish motives and can genuinely impact customers, vendors, employees, our own children, and generations of people—all through the wise decisions we’re equipped to make.
25 Scriptures to Enhance Your Business-Minded Prayers
The most simple yet profound way to lift prayers for your business is to use Bible passages to provide guidance. Some of my favorites are:
Proverbs 3:3-4 (NIV)
Let love and faithfulness never leave you;
Bind them around your neck,
Write them on the tablet of your heart.
Then you will win favor and a good name in the sight of God and man.
An example of praying the Scripture is:
Father God, write your love and faithfulness on the tablet of my heart. Help me find favor and a good name in Your sight and before mankind. In the name of Jesus, amen.
Matthew 5:16 (CSB)
In the same way, let your light shine before others, so that they may see your good works and give glory to your Father in heaven.
Offer prayer like this:
Lord Jesus, may Your light shine through me. In my business, let customers, employees, and even their families see the good works that You instill so that they can see you and give you glory. In the name of Jesus, amen.
Psalm 84:11 (ESV)
For the Lord God is a sun and shield; the Lord bestows favor and honor. No good thing does he withhold from those who walk uprightly.
A prayer can sound like this:
Thank you, Lord, that you help me to walk uprightly in my job. Be my sun and shield. I ask that you bestow Your favor and honor on my business and withhold no good thing. In the name of Jesus, amen.
For more Scriptures to pray over your business, I invite you to download my free prayer guide, a collection of 25 Scriptures to Pray Over Your Business. It provides Bible verses along with encouragement to offer prayers through each one for your own business success.
It’s not difficult to offer prayer for your job or business by using Scripture. In fact, there are three easy steps:
Research the Bible verses
This is already done for you in my eBook—25 Scriptures to Pray Over Your Business (For Your Blog, Book, or Brand)—and you can download it for free.
Offer prayers using the Scriptures
Pray in Jesus’ name each day (or at a minimum every workday).
Thank Jesus for the ways the Lord will reveal Himself and how He answers your prayers.
Prayer Can Enhance Your Business
Imagine how it will feel to pray and focus on God throughout your day, knowing He is with you. In prayer, when you ask for and receive God’s guidance, it makes all things feel easier, less overwhelming, and somehow simplified. When you pray, your work becomes more efficient and meaningful and you see your products and services begin to help others. Those are likely the reasons that you started your business in the first place, and when you start to see your work pay off, it’s easier to believe that you’ll find prosperity. Then, by saying thank you to Jesus, you give Him the glory, honor, and praise for equipping you with all you need.
Every Christian, whether a business owner, ministry leader, or employee should lift fervent prayers for their organization or job. Jesus longs for us to have an abiding relationship with Him, not only when we’re at home in a quiet place, but throughout our day: on the job, at work, while running a business, writing for the Kingdom, or leading others to Him. We are to pray without ceasing and continuously give thanks in the name of Jesus.
If you don’t know how to offer prayer for your business or if you would like a free collection of Scriptures to help you lift prayers for business success, I invite you to download 25 Scriptures to Pray Over Your Business, my free eBook. It will provide you with the encouragement you need to cover your work life in prayer, ask Jesus for His help and provision, and to thank Him for all He gives.
While God doesn’t promise prosperity, He does provide all we need to generate it in our lives. The Lord is faithful to hear our prayer. Interceding in His name, we give Him glory and let Him carry the burden of the weight of all the things our business or ministry needs. He is our provider, our guide, and our encourager. He cares about all of the work that we do and every life that we touch through our efforts.
It’s common practice for bloggers to utilize search engine optimization techniques to increase traffic. But in faith-based blogging circles, there’s some contention. It’s often argued that using targeted keywords diminishes the Holy Spirit’s inspiration for content. But by using simple SEO tips for bloggers, it’s possible to attract readers, share polished writing, AND follow spiritual promptings.
Why Faith-Based Bloggers Should Be Interested in SEO
As faith-forward writers, there’s an ongoing struggle. We pour our heart and soul into what we write. Yet, it feels as if very few people see our posts. We feel invisible—and that’s frustrating. Especially when we compare our traffic to those who load their posts with keywords, sharing content that doesn’t flow and struggles to make a point.
The good news is, faith bloggers don’t have to choose SEO over inspired writing. There’s a way to balance good writing with strong optimization.
What if faith-writers could disprove the myth that writing for SEO is bad writing? And how many lives could we enrich with the word of God if people could actually find us on the internet?
Because we write with a higher calling, we invest heavily in our craft. Sadly, audiences often remain smaller than we’d like. We sometimes wonder if we’re good enough or if we even have what it takes to write at a higher level.
Most faith bloggers turn to social media and reach readers through Facebook or Instagram. Just when there’s an established rhythm and engagement and followers start clicking, the social media world changes an algorithm. Then bloggers have to relearn everything and figure it out all over again.
Or, because of divisiveness and a negative political narrative, readers fall away from social media, and blog traffic suffers the consequences. It feels like there are always outside factors that determine how many people see a blog post.
It shouldn’t have to be that way. It shouldn’t be so stinking hard to grow an audience.
How Can I Increase My Blog Traffic?
Faith writers have a lot at stake because their words of encouragement have the power to change lives, to impact generations. They can resonate with people, but far too often miss the people that really need their words.
It’s easy to imagine that once a blog post is published, people will find and read it (the “if you build it they will come” mentality). Realizing that too few people are helped because they can’t find your words of hope is heartbreaking. I understand and have walked a similar struggle as a devotional writer.
Every blogger starts with nothing: zero followers, zero engagement. But there are intentional steps we can take to make sure we reach more readers over time. Years ago when I was in the early stages of my blogging journey, someone finally shared Google Analytics and Google Search Console. I immediately wished they hadn’t. I’d been writing for three years and I realized I had 43 blog visitors in three years—not 4,300—43. Fewer than fifteen people per year. I was devastated. And mortified.
Over the years, I’ve become a better student, learning more compelling ways to communicate and strategies to attract the people who need my kind of encouragement. By learning better approaches to marketing and using a 360-degree approach, I’ve learned how to grow a following, reach a larger audience, and help my clients do the same.
Stop Overcomplicating It: Simple SEO Tips for Bloggers
After becoming serious about adding SEO to my blog posts I’ve seen a steady increase in my organic activity. Not from people who follow me on social media, but people who ask a question on Google and are pointed to my website. Today my organic traffic from search engines is bigger than any of my social media channels. It feels so good to not have to just live and die by the mood of somebody on social media.
I stopped thinking of my blog as a way to build relationships with my readers; I know that sounds strange. But now I leverage my memberships and email list to connect with readers on a heart level.
I think of the purpose of my blog as a way to introduce myself to potential followers.
Think of moving into a new neighborhood and meeting your neighbors. First, you start to see them across the street. Pretty soon you’re smiling and waving, then you learn each other’s names. Before long, you stop by to drop off a piece of mail. Eventually, you enter someone’s home, but it takes a little while to get there, right? That’s the point when we start to build meaningful relationships. We start to help each other with problems. Then maybe we watch each other’s pets. Soon we start to live as neighbors, and it’s a beautiful thing.
We want to do the same thing on our blogs and SEO provides the path.
A 3-Step Approach to SEO for Bloggers
SEO is a lot simpler than most people imagine and I often kick myself for not starting sooner. In this post, I’ll cover three simple steps.
- Research before you write
- Strategically place your keywords (and key phrases)
- Engage with the new readers
Step 1—Research: How to Choose Keywords for a Blog Post
The first thing that we need to do is get potential followers to our doorsteps so that we can invite them in. But we have to know what it is that they’re looking for before we write a new blog post. That’s when you do your keyword research. When we have a topic in mind, we type it in, get the search engine results, and let Google reveal the clues.
By just typing a few words into Google, it will begin to auto-populate your search term. Google auto-populates based on common searches, so pay attention to those clues. By doing a bit of research, we discover what people are searching for on the internet, then can tailor our post to meet their needs.
To be clear, using SEO does not dismiss the need to pray over a post or follow God’s direction. It is more about meeting lost and hurting people where they are so that we can speak about the problems that they’re facing.
An Example Search
As I look up the term, “Business Coach” Google generates suggestions for my search as follows:
When you see those suggestions, start to consider you can use any of those search terms logically and comfortably in your article.
Google continues to share. Scrolling down the results page, Google displays questions people also ask. In the case of “business coach,” people also ask questions such as:
- ‘What does a business coach do?”
- “How much should a business coach cost?”
- “Do I really need a business coach?
Here’s how it looks on the screen:
You can use these questions verbatim in your post, either as a heading or inside a paragraph, and they’ll help your search engine optimization.
Step 2—Keyword Placement: Strategy is Key for SEO
Once you’ve discovered what people are searching for, you can write a post about that topic, and then incorporate keywords, keyphrases, and questions strategically inside your post.
We don’t have to overthink or overcomplicate it. Add a focus keyword (or key phrase) three to five times where they fit naturally in your post. Be sure to include it in your title and in one or two subheadings.
There are several places to insert your keyword on the back-end of your blog to help your search engine rankings. I recommend 9 strategic locations for keywords that will help drive organic traffic to your blog post. These are both inside our content and in the back-end of your blog post:
9 Strategic Locations to Add Your Focus Keyword:
- Your title
- In your first paragraph
- 3-5 additional times where it fits naturally in your content
- One heading (H2)
- In one subheading (H3)
- Your Yoast SEO title (Yoast is a free WordPress Plug-In
- In your meta description
- As your slug
- In the file name of your images (but not the alt text)
Step 3—The Traffic Increase: Respond and Engage
The third step in our three-step process is to enjoy your traffic increase and use it as an opportunity to engage with your readers. Add a lead generator or opt-in so that you can draw those readers into your subscription list or into your groups. Invite them to follow you on social media so that you can engage with them there.
When readers visit your site, they want the help that you offer. Make intentional efforts to appeal to their needs and pain points so that you can retain them in your reader base. Build relationships and help readers begin to know, like, and trust you as you minister to them.
SEO is a Long-Game
Keep in mind that publishing SEO friendly blog posts is a long game. You won’t see drastic changes overnight. Every change and improvement you make today will positively impact your traffic in 6-12 weeks. It takes Google some time to recognize what you write about, then to analyze your keywords, and measure the rankings. But the wait is worth it.
If you’ve written for a while and are just starting to add SEO techniques, it’s helpful to go back and update old posts. Use the same three-step process: Research the topic of your post, strategically place your keyword and key phrases, then engage with your readers as you see your traffic increase.
When faith-forward bloggers use SEO, they can reach more readers for the Kingdom of God. They can impact more lives and in the process, strengthen their brand as a blogger. By using these simple SEO tips for bloggers, we can dispel the myth that you’re EITHER an inspired faith writer OR you write for SEO. With a simple yet strategic plan, you can be BOTH and share your message of hope with the world.
I know how it can feel—like ice water thrown on embers that are starting to ignite. When a writer spends years developing her craft and finally musters the courage to submit her work to an agent or publisher, it can feel utterly defeating to learn that writers need an established platform to be considered. It was the need for a platform that helped me realize the powerful benefits of a sales funnel.
A writer may have ideas, talent, an established writing voice, and a strong message. But to reach a wider audience through publication, she must already have a strong email and social following. This is the “platform” that she must bring to the negotiation table.
In seasons past, publishers would carry the burden of sales and marketing on behalf of their authors. But in today’s market, it’s up to the writer herself. Now, a writer must have her own following. She must develop a listening audience with whom she can share her words and prove to agents and publishers that she has sufficient influence to promote her own work.
Building a platform takes time. It can take what feels like centuries, especially when the levels of expected followers can number in the tens of thousands. But with a step-by-step plan to follow and by crafting a compelling message that attracts a target audience, building a platform can feel easier than you expect. In marketing terms, using a tool called a sales funnel can make all the difference.
What is a Sales Funnel?
Imagine becoming known for the problem you help solve. What if you could attract the very people that you feel called to help with your words? How could your writing business become stronger with readers who grow into loyal, raving fans?
With the right tools and frameworks, this is all possible. To build a strong writer’s platform, you need a sales funnel. While the term “sales funnel” may throw you off a bit, it’s a tool that does far more than sell. It helps you take your readers through a natural, relational journey and increase the level of influence you have with them.
A sales funnel is a simple, inexpensive, and effective way to begin attracting the right audience for your writing brand. The even better news is, anyone can create their own sales funnel with just a bit of know-how. It’s a process that uses digital tools to convey your brand message and attract potential customers. Your sales funnel provides a way to communicate with your prospective readers, pique their curiosity about your product, develop engagement, and ultimately ask for the sale.
A Marketing Funnel Can Move a Writer from Invisible to Easily Recognized
The life of a writer can feel pretty lonely—as if you’re on an island by yourself, pouring out words you hope will touch lives, then wondering if anyone is listening. I get it. Without an engaged audience, you may doubt the strength of your message. You may wonder if you have what it takes to be a successful writer.
It shouldn’t be so hard to reach a wider audience who truly needs what you offer and will engage with your words of hope. But how do you find the people who need you?
As a writer, you can keep searching the internet for tips and ideas on marketing, trying different tidbits here and there and hoping they work.
You can keep writing without developing your audience, essentially reaching only your friends and family.
Or, you can discover the steps to implement a sales funnel (sometimes called a marketing funnel) and take the mystery out of growing your audience.
I understand how it feels to publish blog posts that no one reads. I spent years trying to build an online audience, truly to no avail. Finally, I reasoned that if I did not find a way to market well, then I was essentially writing for no one. Through what I learned, I began to set my sights on learning proven methods and discovered the techniques of a sales funnel. That’s when everything clicked. I saw massive increases in my email list, the engagement I have with readers, and income from product sales. My business is still growing in all three areas!
A Sales Funnel Has Many Benefits for Writers
If you’re longing for
- engaged readers who share your social media posts,
- subscribers who look forward to reading your email content,
- customers who pay for your books and supplemental products,
- higher income,
- an established subscriber list,
- and social media followers that help you stand out to agents and publishers,
a sales funnel is the most efficient and cost-effective way to get there.
As I reference a sales funnel, I am speaking of a handful of different components of your marketing plan:
A clear message that addresses the problem your customers face; a compelling elevator pitch, a website that converts leads into sales, a lead generator, an email nurture campaign, and a sales message.
When it’s well-executed, you’re sure to see these 6 surprising benefits of a sales funnel for writers:
1. Move your readers through the natural stages of a relationship
There are three stages of any personal relationship, and they also apply to marketing. The first is curiosity, where a customer becomes curious about what you offer. She wants to know more about you and how you can help her solve a problem she faces. This generally happens through your website and organic social media posts.
The second stage is enlightenment, where you begin to inform your potential customer and help her become more aware of the benefits of doing business with you. The final stage is commitment. This is a natural time to present your customer with an opportunity to buy. These two stages or relationships happen through your email nurture and sales sequence—one of the primary ways of communicating inside your sales funnel.
2. Build trust with your readers with your sales funnel
When potential customers enter your sales funnel, they are curious about you and wonder if you can help them solve a problem they face. They may have met you at a barbecue where you shared a few well-crafted words about what you do, and then visited your website. At this point, they’re unsure whether you are what you say and if you can do what you promise. But they download your lead generator and begin receiving your emails.
By connecting with them regularly and sharing content that will help them discover how to overcome a problem, they’ll begin to trust what you say. Over time, they’ll also begin to develop trust with you as a brand and will be more likely to make a purchase.
3. Enhance the customer journey of your readers
With a strong sales funnel you’ll give your readers an enjoyable experience. You’ll put care and purpose into the journey that you lead them through and they will begin to look forward to hearing from you. This is accomplished by sharing empathy, lightening the mood with a bit of well-placed humor, and giving them timely motivation to move toward their own transformation into who they’d like to become. When you give them an enjoyable experience, they will become loyal followers and brand evangelists who tell others about what you do.
4. Generate sales to sustain and grow your business or ministry
While the purpose of your sales funnel may be to grow your audience, there will be an added benefit. Following the steps will lead to a natural sales cycle. Even if you don’t regularly “sell” to your email list, you may be surprised by people who ask for products they can pay for because the content you share for free is so helpful to them. When you generate sales, you’ll no longer need to sustain your business or ministry with personal funds—you’ll begin to see an income that you can use to bless your family or invest in continued growth.
5. You’ll no longer feel like marketing is a struggle
The time you invest in building an effective sales funnel will bring a return you can feel proud of. You’ll begin to feel confident with the words you use in your messaging and marketing, and you’ll start to see your marketing work. It will feel great to stop feeling as if your marketing is an experiment that never works. Instead, you’ll find it easy and effective as you watch your audience—and your sales—grow!
6. Grow audience numbers that stand out to publishers and agents to advance your career
With an effective sales funnel, you’ll watch your number of followers grow with consistency. You’ll see it on social media, in your website traffic, and most importantly on your email list. (By growing your email list, you have ultimate control of the content your subscribers see and don’t have to trust ever-changing algorithms). Staying in touch with your subscribers will help you develop engagement and loyalty. You’ll demonstrate to publishers that you have the influence needed to market your products with success.
If you need help developing a brand message that’s clear adopting a proven sales funnel strategy, I’d love to introduce you to Platform Builders. It’s a 12-week masterclass paired with group coaching to help you excel.
A sales funnel does far more than sell your products and services. It will help take your readers through a relational journey and increase your level of influence. If you’d like to learn more about creating a sales funnel, I offer a masterclass called Platform Builders that will help you learn and execute a proven framework to grow your audience.
Join Platform Builders Today
Instead of writing for a small audience of friends and family while wondering if you’re making a difference, you can grow your reader base, develop your brand, and earn the trust of the people who need you most. A sales funnel offers surprising benefits to writers and is the tool you need to take your brand to the next level.
Let’s face it. Most entrepreneurs didn’t start a business to do ALL THE THINGS, like branding, customer service, financials, negotiations, and marketing. They started a business to help customers with a problem. But doing all the things is just what a business owner has to do. I’ll wager you’ve done a ton of work perfecting your product and getting really good at your craft. But when it comes to adopting solid business principles, maybe you feel woefully insecure. If you’re feeling the strain, you may need a business coach.
Some of the questions I often hear are
“I’m already so busy, how can I find the time for coaching?”
“Is small business coaching worth the money?”
“How much do business coaches cost per hour?”
“Is it necessary to commit to a business coach long-term?”
I have to admit, I used to wonder these things, too. Here’s what I’ve discovered: With the help of a business coach, you will adopt solid strategies and frameworks that will help grow your business. When you invest in an hourly or monthly rate and implement what you learn, your business should see a healthy return within several months.
An Investment That Pays For Itself
Business coaching will reap rewards to offset any sacrifice you make to engage. I have clients who have hired me for or four or five sessions, and I have a mentor who worked with a business coach for more than 20 years. Whether it’s long or short term, coaching is an investment that will pay for itself.
Can you envision how it would feel to operate your business with confident strategic planning instead of always researching the Internet for what you need in the midst of a crisis?
Good coaches have an execution plan. Just like the playbook for a football team, experienced coaches will share proven frameworks that you can adapt to make your business run more profitably and efficiently.
Every business reaches a crossroads. At that moment you’ll know that without substantial changes, you’re going to keep getting the same, disappointing results. Our entire world—and the way we need to operate our businesses—has shifted. If you want to stay ahead of the game, you’ll benefit when you request help from a coach with a plan.
Below are several ways that your business can benefit from a business coach:
10 Compelling Reasons Why Your Small Business Should Hire a Business Coach:
As a Business Made Simple Certified coach, these are just some of the ways I help small businesses every day:
Help you recognize your blind spots
Every business has them—routines that are so ingrained, you don’t even think about them anymore. You do things because you’ve always done them that way and they feel comfortable. But the truth is, those things you do by rote can actually harm customer relations or worse yet, drive customers away. Sometimes your blind spots pertain to organization and systems. Other times it is your style of execution. Regardless, a coach can help you see things about your business that you’re too close to spot.
Business coaches may recommend that you change a few simple things to improve your flow. Examples range from how your store your passwords to how you fill client orders, or how you guide customers to success. Even small changes can help make a big, overall impact.
Living in reaction mode is stressful. Without a vision and plan for your future, you don’t have a clear path to follow. And where there’s no path, there’s no progress. A Business Coach can help you carve out time to define your dreams and ambitions for the business, then plot a path to get there. With frameworks that focus on the most important strategies, a Business coach will help you increase your productivity to achieve more in less time.
Support you as you cast a vision
When they reach certain milestones, business owners often believe they’ve hit their stride and “arrived” at the destination of success. A Business Coach can help you step back and analyze your progress, then help you chart a course for scaleable services that help more people and achieve higher revenue—all while working smarter, not harder. Inviting someone from outside your company will provide a fresh perspective and the creativity to think bigger.
Equip you to communicate a clear mission
Every one of us longs to be part of a mission that is bigger than ourselves. It’s built into the way we were created. We have an inner hunger to be part of a team and walk shoulder to shoulder toward a common goal. With a clear mission for your company, you can attract (and retain) top talent and loyal customers, then unite them around a common purpose. You’ll find that you’ll waste less energy, time, and resources by uniting around a goal. A Business Coach can help you get there.
Give you a competitive edge
People don’t buy the best products and services, they buy those that they can most easily understand. A clear business message will help you stand out in a crowded market and give you a competitive edge. Business coaches can help you show customers that your products and services will make their life better. They’ll help you communicate that message in a way that is easy to understand, then customers will listen and become eager to buy from you.
Improve your marketing strategy
A large part of your marketing strategy will be crafting a clear message that your customers can easily understand. Another crucial component involves delivering that message to the marketplace. An effective marketing strategy will help you earn the trust of new and potential customers, and communicate with them often. With a strong marketing framework, you’ll be able to consistently convey what you do and why it matters. Your Business Coach will give you feedback and encouragement to make sure your marketing platform comes together.
Provide strategy when you want a change
If you go to bed at night and wake up each morning with a sense of dread about your business, you know it’s time for a change. While running a company isn’t always fun, it should always bring a sense of purpose and offer rewarding challenges. But when it becomes drudgery, a Business Coach can help you evaluate and revise your course of action so you can achieve goals while attaining work/life balance.
Move your business forward more quickly
Every business is different, but each has common components that determine its success or failure. When you know and understand the foundational elements of a business, you and your team will be able to make sound decisions that will keep your business healthy and propel it forward. Believe it or not, some entrepreneurs who have been in business for decades do not understand the foundational elements that will help a business thrive or decline. A Business Coach will help you analyze the core of your operation so that you can move forward quickly.
Grow (not just sustain) your business
In this season of our culture, many businesses have been in survival mode, hoping they can find a way to stay open. I get it. But with the help of business coaches, many have found ways to grow, even through uncertain times and challenging economies. By improving systems, developing an executable plan, and prioritizing the most important activities, your business can re-discover growth. It’s time to think big again and take intentional steps to help more people and generate higher income.
Provide partnership and accountability
So often, an entrepreneur feels utterly alone in the business environment. When they become owners of a company, they are responsible for every sales decision, the details of each program, and determining the best course of action—alone. I believe every entrepreneur needs a business coach to come alongside and offer partnership and accountability. By taking a “better together” approach, entrepreneurs will no longer need to strive toward success in a vacuum. They’ll heave the business support they need to grow the company and achieve the dreams they want.
Why a Coach is a Good Idea for Your Small Business
I know you want to help others with your business and believe in your product’s ability to do it. Sometimes we all need support, a structured way to move forward, and execution tools to find success. Your products and services deserve the investment.
You could keep searching google for trending answers, living in reaction mode, and feeling as if you’re constantly dealing with a crisis, or you could put intentional structure in place. A business growth coach is a good idea for any business that wants to scale its business growth with sound, repeatable methods.
Do I Need a Business Coach Near Me?
No. With today’s technology, it’s easy to work with coaches from anywhere in the world! Either an individual or group coaching program would prove a sound small business investment. Individual programs focus on your specific needs and can conform to your scheduling needs, while with group programs, you also benefit from peer feedback and networking opportunities.
Running a business is not for wimps. I feel your pain and have coached more than a hundred individuals, businesses, and government agencies through solid, repeatable frameworks. As a Business Made Simple Certified Coach and a StoryBrand Certified Guide, I have adopted frameworks from some of the best business minds and am prepared to help you do the same.
It’s easy to get started with a business coach:
Getting to know one another through a call or video chat is the best way to ensure principles align and we’re a good fit for each other.
Make the Investment in Yourself
It often seems that business owners are willing to invest in many things, but pause when it comes to investing in their own development. A business coach will be one of the best investments you make.
Watch Your Business Grow
There’s almost nothing that feels better than dispelling the doubt that you have what it takes. When your business grows and you see success unfolding before your eyes, you know that every sacrifice of time and money you’ve made was worth it.
So, schedule a discovery call today. It’s a free way to have a casual conversation and learn if coaching is right for you. As a Business Coach, I try to get to know a client during the discovery call and answer questions that are most pertinent to you. I’ll give you an overview of the programs that are available and give you my promise that you’ll never feel pressured.
If you’re ready to see better results, you may need better systems. Investing in yourself as you grow and develop your business is a sound investment that will pay off for years (and possibly generations) to come. Think of the blessing a successful business can be to your family, especially when you adopt practices that allow you to balance your work and family life in healthy ways.
With the help of a business coach, you can adopt solid strategies and frameworks that will help grow your business. It’s an investment that will pay for itself.
Schedule a Discovery Call
Instead of wondering if you’re moving on the right path, make sure you are. Stop reacting to every crisis and allowing it to pull your focus away from your customers. With the help of a business coach, discover and adopt a proactive plan and watch your business soar!
It’s not easy to come up with new content for social media posts. Simply said, it’s hard to know what to say. Social media marketing is (obviously) important as you work to promote the products and services you offer in your business. Social media channels have proven value in building awareness and trust for your brand. While it’s not easy, there is a simple hack to develop a solid posting strategy. By asking 6 questions before writing your social media content, you’ll always have a compelling message.
Developing a Strategy for Your Social Media Content
Nearly every business owner has been there, staring at her keyboard, wondering what in the world to post each day on Facebook, Instagram, Linkedin, or other social media channels. Content ideas don’t often flow naturally. Having a predetermined strategy can be helpful, but let’s be honest. Developing an overarching strategy for your social media content can feel like a daunting task. It feels like all pressure of a single post on steroids. Suddenly you’re not thinking of one post to write, but a myriad of posts, and you find yourself wondering if it’s worth it.
How much easier could it be to manage your social media accounts when you know exactly what to say? When it comes down to the nitty-gritty, crafting the words is by far the hardest part of social media. By asking yourself key questions before you begin, you can make the process much easier. When you consider the right questions, your content will practically write itself—and be more engaging and enjoyable for your audience.
Writing Engaging Social Media Content
When you post on social media, no matter how professional you keep your posts, you’re putting a small piece of yourself out there. It’s easy to feel scrutinized each time you post. What will my friends think if I’m too business-oriented? What will my clients think if I get too personal? It feels vulnerable to publish any type of content. That vulnerability adds to the enormous pressure that we already put on ourselves when deciding what to write. Writing content that engages your audience just shouldn’t be so hard.
I get it.
Our team has managed social media accounts for our clients for nearly 5 years and has established some best practices that draw followers into an interesting story.
We understand that social media is a great platform to help customers know, like, and trust your brand. We also know that it’s a ton of work. That’s why it doesn’t make sense to waste the energy or the opportunity by putting out mediocre posts.
Creating a Memorable Social Media Strategy
There is a simple way to make sure your message is interesting and memorable to your social media followers. By taking some extra time at the front-end of your planning, you’ll begin to reap great rewards with your social media activity. Imagine how it will feel when your followers begin to engage, or when they sign up for your freebie, or better yet—make a purchase. How would it boost your confidence to get DM’s that thank you for sharing your wisdom and making life better for those you reach?
These are the types of results we see from social media channels week after week. And it all stems from 6 simple questions that we ask before drafting posts. The series of questions will help you draft a collection of posts and add to your overall social media content strategy.
Want to know those 6 questions? Here they are:
Question1: What do I want my followers to remember?
Social media content that rambles on without making a point will annoy and frustrate your target audience. It shows them that you have nothing meaningful to say and that reading your posts is not worth their time. Instead, when you stick to a clear main point and give them something to remember, they’ll come back and engage with your posts time and again.
Question 2: How can I help my followers overcome a problem?
By showing your followers that you understand the problem they face and that you have a plan to help them, you’ll develop loyalty and trust. Your posts will draw them into a story of their own success. Consider your own expertise and what problem you can best help them solve. Then use your social media content to show them that you’re here to help.
Question 3: How can I empathize with followers and share my credibility?
In order to guide your followers to the transformation they desire, you’ll need to show them you care. Help them see that you understand what they’re going through and that you feel their pain. Consider sharing a short personal story that paints a picture of a similar problem you’ve overcome. Mention any certifications or experience that you have that relate to the assistance you share. This will convey your expertise and make you a credible source of help.
Question 4: What is my plan to help them solve their problem?
People want to follow someone who has a plan. So, be sure to give them a 3-step plan for engaging with your brand. Now I realize there may be a lot of steps involved in your process, but summarizing them in three key steps will help your customers see how easy it is to do business with you. They’ll also begin to see their own success as just a few steps away.
Step one can be your primary call to action, such as “Take my course.” Step two can be the execution phase—something similar to “Apply what you learn.” Step three is the success phase, such as, “Fulfill your dreams as a writer.”
Question 5: How will my customer’s life look better because of the solution I offer?
Here’s where you’ll really use your writing skills and show them what success will look like. If you’re helping them quit smoking, paint a picture of the money they’ll save, the weddings they’ll attend for the grandchildren, and the long life they’ll enjoy with their spouse. Don’t just tell them they’ll have success, help them envision exactly how it will look and feel.
Question 6: What action do I want my customer to take next?
Never forget to call your followers to action. What next step do you want them to take to engage with you? Do you want them to comment on your post? Ask them to do so inside your social media content. Should they visit your website? Invite them to follow the link you provide or see the link in your profile. If you want them to sign up for your course or download your freebie, give them instructions and help them along. When you clearly call your customers to action, you’re demonstrating that you are confident in the help you provide.
Asking 6 inspiring questions before you compose your social media content will help ensure that your followers will engage and deepen the trust they have for your brand. You’ll give them many reasons to keep reading your posts and to see you as a source of help.
I invite you to download the printable worksheet that you can use repeatedly as you plan out our social media content. The worksheet provides room to write out your answers to these 6 helpful questions then use your answers as a tool to organize your content strategy.
Download the free worksheet here.
By asking 6 questions before writing your social media content, you’ll always have a compelling message that you can also use for blog posts and other content marketing. Your followers will remember your posts and continue to think about them even after they’ve logged off. Remember to download your checklist here!
You can do this!
Instead of wondering what to say in each post on different social media platforms, take some time to consider the expertise and wisdom you have to share with your followers. There’s no one on earth who can help them in your unique way. So walk through these 6 simple questions and enrich your content so that it becomes more exciting and memorable. Invite your customers into a story of their own journey to success and they’ll follow wherever you lead.