How to Build a Profitable Blog Without Cheating Your Mission:  The 360º Blogging System

How to Build a Profitable Blog Without Cheating Your Mission: The 360º Blogging System

How to Build a Profitable Blog Without Cheating Your Mission | The 360º Blogging System

Most writers begin blogging to encourage people with words of hope or expert advice. And while they develop content, they wonder how to build a profitable blog. The mission to help others and lead them into a more fulfilling life is beautiful. And the world needs bloggers to persevere!

 

But is it possible to build a profitable blog and grow a writer’s platform without cheating your mission? 

 

In the early stages of your blogging journey, you likely researched questions like. . . 

  • How do I start a blog with no experience?
  • How do I grow traffic to my blog?
  • How do bloggers get paid? 

 

And every article you read pointed you to search engine optimization. They mentioned “long-tail keyword,” “alt text,” “meta description” and other unfamiliar terms. 

 

SEO techniques are key to starting and growing your blog, there’s no question about that. The problem is, they can easily pull your focus away from why you started your blog in the first place. But striving for higher search rankings doesn’t have to mean sacrificing your purpose for writing. 


This post contains affiliate links which means I may be compensated for products you purchase.


 

Bloggers in the faith-based sphere want to reach into the lives of their readers. Sometimes they feel as if they must trade SEO strategies to stay true to God’s prompting.

 

Or, if they focus on building traffic, some become so fixated that they forsake the heart behind their mission.  

 

To Build a Profitable Blog: Balance Technology With Human Heart

 

It takes careful balance. Bloggers can become so riveted in stuffing keywords into their message they lose sight of helping people. Algorithms begin to overtake the relational side of your blog. It’s a common struggle.

 

We shouldn’t have to cheat our mission to attract readers and website visitors. There is a way to balance technology with heart, and statistical data with real people. That’s why I’ve created the 360° Blogging System. It helps faith-based writers grow a strong platform and build a profitable blog without cheating their mission. 

 

 The 8 principles of The  360°Blogging System work together in a simple process. 

  1. Discover your ideal reader and write specifically for her
  2. Implement the framework of the  360°Blogging System
  3. Make money from your blog

 

Why Should You Build a Profitable Blog?

 

Before we dive into the 360° Blogging System, let’s look at why writers should monetize their blogs. The reasons seem obvious, yet bloggers often struggle with the idea of making money from ministry. It begins to feel selfish, but it shouldn’t. 

 

The truth is, a worker is worthy of their wages (see Luke 10:7).  There are expenses involved with publishing and maintaining a blog. In fact, it can be rather expensive. It’s hard to justify the expense when they see little or no return. 

 

But generating an income can sustain a ministry. It can support you as you fulfill your mission and reach the people God calls you to reach. When it becomes profitable, a blog can bless many more people, including your family, and help you live a more generous lifestyle. It’s not a selfish endeavor at all. 

 

Using The 360° Blogging System to Build a Profitable Blog

 

The 360° Blogging System will equip you to cover every angle of writing and promoting your blog. It will help you attract more readers and help more people overcome a problem. It’s a way to balance search engine optimization with storytelling to connect with the hearts and minds of your readers.

Think of the  360° Blogging System as

  • reaching into the lives of your readers to help them overcome a problem 
  • while intentionally attracting the people who need you most.

 

There are 8 principles, broken down into the acronym P.L.A.T.F.O.R.M. They equip you to monetize your blog and reach into the lives of your readers.

P: Person with a problem
L: Lead to Transformation
A: Announce Your Plan
T: Tell Your Story
F: Funnel Your Leads
O: Offer Your Solution
R: Reach Your Audience
M: Market Your Content

I’ll break it down here:

 

P – Person with a Problem

 

 

 

 

The first step, as any blogging guru will tell you, is knowing who you’re writing for. It’s identifying your ideal reader and then meeting her where she is. Most instructors will tell you that you must know and identify all the details like 

 

  1. her age, 
  2. occupation, 
  3. familial status, 
  4. shopping habits, 
  5. entertainment preferences, 
  6. what she drives, 
  7. what she wears, 
  8. and even what she eats. 

 

But keep in mind:  Your ideal reader is more than a demographic. To genuinely appeal to her, you must see her as a real person who experiences real problems. You must reach into her life. That means you have to know far more than her behaviors, you must know her feelings.  

 

Questions to consider about your ideal reader

 

As a writer, you must get to the very core of her pain points, and consider questions such as:

 

  • What does she struggle with? 
  • Are there concerns that keep her up at night? 
  • As she delivers her kids to school, what is on her mind? 
  • Did she argue with her husband last night? What about? 
  • What makes her feel confident? 
  • Which situations spur her self-doubt?  
  • Who does she want to become as she matures?
  • Are there regrets that she carries? 

 

One effective exercise is to mentally follow your reader through an entire day. Ray Edwards, Communication Strategist and Creator of The Copywriting Academy recommends imagining you’re walking through each step of your ideal reader’s day. 

Does she have a hard time waking up in the morning?

Is coffee or water her first sip of the day?

What is her first activity–reading, moving, or tending to the needs of her toddler?  

What does she think about as she makes breakfast? 

How does she feel as she readies for her day?  

What injustices is she most passionate about and how do they propel her toward change? 

 

To Build a Profitable Blog, Become Familiar With the Wants and Needs of Your Reader

 

Following your reader through an imaginary 24-hour period will make you familiar with her wants and needs. You’ll understand her pain points on a deeper level. And you’ll begin to discern the encouragement she needs to overcome them.  

 

Next, you’ll want to make notes about the life she has now compared to the life she’s aspiring toward. Discover the things that stand in her way, then get to the root of how that makes her feel. 

 

Once you know your reader’s private struggles, you must earn her trust before you can lead her to the transformation she desires. 

 

L – Lead to Transformation

 

 

 

 

 

Building trust requires consistent investment in showing empathy and authority. You now know where your reader feels frustrated, vulnerable, and exhausted. Through your words as a writer, show her that you understand how she feels. It’s easier to build trust with an understanding friend than with a stranger who knows nothing about your thoughts and feelings. This is as true for your reader as it is for you and me.

 

Show how you’ve dealt with similar challenges and how you’ve overcome them. Empathize with your ideal reader as if she were the only one reading your post, website copy, or ad. Then, help her see why you’re exactly the right one to help her navigate her struggles. Detail why your particular expertise will be so beneficial to her. 

 

We all want to be someone better than we are today. We all seek transformation but don’t want to go it alone. Earning the trust of your reader is as if you reach for her hand and walk alongside her through her struggles.

 

Showing Succesful Outcomes

 

This is the very point in your reader’s journey where you can begin to paint the picture of her future success. Paint it so vividly that she can imagine it in high definition, from the way it looks and smells to the way it feels. She’ll envision herself achieving the transformation she’s always wanted.

 

Here is a crucial point to remember as you build a profitable blog:  Your reader is drawn to success, but avoiding failure is an even more powerful motivator.  That’s why you must also show the unavoidable consequences of not engaging with your offer. 

 

In what ways will her pain points continue to disrupt her life if she chooses not to do business with you? What negative thoughts will continue to fill her mind? If she chooses to remain stuck, what unpleasant emotions will she keep experiencing?

 

Once you’ve shown her the transformation she can achieve, you now need to show her the path to reach it.

 

A – Announce Your Plan

 

 

 

 

 

No one wants to wander around the wilderness without knowing where they’re headed. They want to follow someone who offers a clear plan that they can track. Why? Because they want to know their invested time will lead to progress. They want to be certain they’re on the most efficient route to success.

 

When announcing a plan of action consider breaking that plan into three simple steps.  Donald Miller, author of Building a Storybrand emphasizes this point often.

 

Our brains naturally understand patterns of three. Many scholars believe this is a divine imprint. They point to the character of our triune God (Father, Son, Holy Spirit). Or patterns of three seen in nature (sun, moon, stars; mind, body, spirit; animal, vegetable, mineral). They are most often seen as harmonious, and good.

 

Our brains receive sets of three as complete and well-ordered. That’s why 3-step plans are so effective: they offer a simple solution in a logical pattern. Our minds crave simplicity. In an online environment that is so overwhelming, it’s comforting to see a simple three-step plan.

Include a Clear Call to Action

 

Embedded into your three-step plan should be a clear call to action. People will not move toward action unless guided to do so. So every piece of marketing content should move our readers toward the goal.

Announcing your plan shows readers you know the way to success. It proves you won’t leave them wandering aimlessly. They’ll want to follow you toward the success you offer.

 

With a plan in place, now’s the time to tell your story. 

 

T – Tell Your Story

 

 

 

 

 

For some, it can feel awkward to talk about yourself. Conversely, some talk too much. They never stop portraying themselves as the hero of their business story.  Either approach is extreme. There’s a way to tell a story about yourself while focusing on your customer.

 

The 8 sections of the 360° Blogging system started with a person who’s experiencing a problem. Your story should start in the same place. It begins with the problem your customers face.

 

When we identify our customers’ problems—even when telling our own story—it grabs their attention. It helps readers know we understand what they’re facing.

 

Next, we’ll walk through several intriguing ways to tell your story. 

 

1. Elevator Pitch

 

Every blogger needs a way to begin conversations without feeling awkward. One way is to have a concise elevator pitch memorized.

 

The purpose of an elevator pitch is to serve as an entry point into longer conversations. It’s a way of telling your story in its shortest form (in 15 to 30 seconds, for example). With the right formula, your elevator pitch will grab the attention of your listener. It will stir curiosity, and enlighten them about your brand.

 

An elevator pitch is most commonly used when someone asks, “what do you do?” Whether at a backyard barbeque, a chamber of commerce luncheon, or a group zoom call, you can introduce yourself in a memorable and engaging way. 

 

Use this effective three-step formula:

 

First – start with the problem your customers face.

Second – share the solution you offer.

Third – show the benefit of engaging with your brand.

Here’s an example:

The problem:  It’s hard to grow a business on your own.

The solution:  I coach writers and entrepreneurs in 6 key areas

The benefit:  so they can expand their audience and grow the business of their dreams.

 

By starting with the problem, you will prick the ears of your listener. Your words will resonate as they envision themself — or someone they know— having the same problem. Then you quickly offer hope by sharing a solution and helping them imagine their own success.  

 

You can see how natural it will be to move into a more meaningful conversation. Once you’ve made a connection it will be easy to exchange contact information for a follow-up chat. 

 

2. Brand Narrative

 

It’s helpful to also have a brand narrative prepared for your blog or business. This is a longer version of your story, something that’s about 60-90 seconds in length. Use it in. . .

  • a video introduction for your brand, 
  • podcast interviews, 
  • presentations, 
  • author bios, 
  • social media posts, 
  • and other times when you need an introduction that’s packed with information.

 

A Real-Life Example of a Brand Narrative

As you’ll see in the example below, even the narrative about your brand is really about your customer

 

Like most bloggers, you want a vibrant following and would love to make money through your website. Your journey didn’t start there. You simply wanted to encourage people with your words. 

The problem is, blogging isn’t cheap and you quickly saw the need to offset your costs. You hate the idea of self-promotion and feel the tension of cheating your mission for the sake of attracting readers and website visitors. 

I understand and I’ve been there too. That’s why I’ve created the 360° Blogging System. It helps faith-based writers grow their platform and monetize their blogs without sacrificing their mission to help and encourage others. 

Here’s how it works:  

    • Join my coaching program. There you’ll learn the 360° Blogging System. You’ll discover how to market well while keeping the needs of your readers in constant focus.
    • Apply the principles. Then you’ll achieve a healthy balance between reader statistics and the hearts and minds of real people who need your help. Through coaching, you’ll have the 1 on 1 focus to move your business forward.
    • Feel great about generating income with your blog.  Knowing you haven’t cheated your mission to build a profitable blog feels incredible!

 

Achieving higher search rankings and more website visitors shouldn’t come at the cost of fulfilling your purpose. You can grow your audience and generate income to bless your family and live more generously. All while feeling great about helping the people you are called to serve.

Schedule a free consultation today and begin to reach more people who need your help. In the meantime, grab your free Online Marketing Starter Guide and use it to build some great momentum in your blog traffic. 

 

A Brand Narrative Framework

 

There’s a simple framework to writing a brand narrative:  

 

Inside your brand narrative, begin with the transformation your customer wants to achieve and the problem that stands in their way. 

 

Any time you present a pain point that your potential customers are feeling, don’t stop by simply identifying the problem. Go a step further and show them you understand how it makes them feel. 

 

Then, introduce your unique solution, share how it works by listing your three-step plan, and paint a picture of success for the people in your niche. 

3. Your Website

 

Your story comes into clear focus on your website. But as you develop your website copy, it’s crucial that you continue to keep your emphasis on your potential customers. I’ve touched on several elements of storytelling in this article; sprinkle them liberally throughout your website:

 

  • A Transformation your customers want to achieve
  • The problem that stands in the way of achieving that transformation
  • How the obstacles make them feel
  • The injustice they encounter by missing out
  • Your solution, outlined in a 3-step plan
  • How your expertise can lead them to success
  • How their success will look and feel
  • The failure you help your customers avoid when they come to you for help

 

There are other critical factors to address on your website, especially if you want to see people take action on your site. You have only a few seconds to grab the attention of your website visitors.  So in your header section (the very first portion of the page they see), you’ll want to clearly state. . .

  1. What you offer
  2. How your offer will make their life better
  3. How to purchase or engage

 

Once you think you have your header section right, ask a friend if they can see the answers to these three questions immediately. If they can’t, keep working.

 

Websites Examples with Clear Messaging

 

Here are a few website examples with clear, compelling messages:  

 

An educational site:  www.thetalkmadesimple.com

A local election page:  www.bringmacback.com

A coaching/service site:  www.cathymcintosh.com 

A Marketing Consultant: www.cornishmarketing.co.uk

 

By adding story elements to your marketing,  you’re using a narrative to communicate a message. But remember, you want to tell the story of your customer’s transformation and how they achieve the success they want.  You’ll make consumers feel something and inspire them to take action—that’s what makes it so effective.

 

Then you’re ready to set up your sales funnel, and it’s easier than you think.

 

F – Funnel Your Leads

 

 

 

 

 

A sales funnel is the journey your customers take from introduction to purchase. The goal is to introduce a wide number of potential customers at the beginning of the process. Only those who will benefit from your offer make it to the narrow end of the funnel and into your customer journey.

 

When you write a blog and optimize it for SEO, you introduce a world of readers to your content. Your content is valuable. But don’t miss the chance to invite them to take the next step. If you do, they may never visit your website again or make a decision to buy from you.

 

A sales funnel creates the perfect opportunity for your readers to hear more from you. Start by offering them something irresistible for which they’ll trade their email address.  This is called a lead generator (or lead magnet, opt-in, or giveaway).

 

How Funnels Work to Build a Profitable Blog

 

You offer the lead magnet in exchange for your customer’s email. Then, you continue to connect with the new lead via their email inbox. That’s where you consistently provide value to your readers. It’s where you’ll remind them that your brand offers exactly what they need.

 

Most customers don’t buy during their first visit to your website. Follow-up through email will help them develop trust with your brand. Then, when they’re ready to buy, you’ll be the first brand that comes to mind.

 

Years ago, I traded my email address for a freebie provided by a Christian blogger. She emails me once a week and through those emails I receive encouragement and tips for Bible study. When it’s time to buy a study for a small group, I often check her website first.

 

Because I have received her emails for a few years now, I won’t forget who she is or what she provides to her readers. When I’m ready to buy, I know where to find her.

 

A similar system will make sure your customers don’t forget you. As my friend, Belinda Shipp says, it will also make sure they know you haven’t forgotten about them.

 

Now that you’ve led them through the customer journey, it’s time to make an offer.

 

 

O – Offer Your Solution

 

 

 

 

 

When you niche your audience, you cater your offer to people who struggle with the problem you solve. 

 

When potential customers accept your opt-in  they are “warm.” You’ve qualified them as your ideal customers. Remember, it’s better to have a few warm leads than thousands of subscribers who don’t need what you offer. 

 

But how do you transition from writing about your solution to offering it for sale?

 

By developing a product or service that you know your customers want. 

 

This is where the rubber meets the road and where you can generate income through your blog. You’ve shared help and encouragement through your posts. Now, put all of that together in a different way and add a price tag. Voila! You’ve offered your first product. 

  

 

Developing A Product or Service

 

There are multiple ways to build a profitable blog. You can make money through advertising networks, paid ad placements, or affiliate marketing. But, offering a product or service is by far my favorite.  That’s because. . .

 

  • It’s not necessary to wait for hundreds or thousands of visitors to your website before you see money in your bank account
  • You are in complete control of your business from start to finish
  • Earning what you’re worth feels incredible 
  • Helping people on a personal level is why you started your blog in the first place
  • Of all the ways bloggers make money, offering a product or service is the most relational

 

And, you can be as creative as you’d like with your offer. Some examples of products or services might include. . .

  • Book sales
  • Consulting
  • Coaching services
  • Courses
  • Done-for-you services
  • And so much more!

 

Before you create your offer, research what other bloggers in your niche are offering, then tweak it to match your own gifts, talents, and personality. Have fun with it!

 

R – Reach Your Audience

 

 

 

 

 

The PLATFORM principles aren’t perfectly linear. Many pieces work together or intersect at different points, but all work together as you build a profitable blog. 

 

Reaching your audience begins to feel easy and natural only after you’ve invested in compelling content. You do that by walking through the PLATFORM framework.  

 

To build a profitable blog, you must appeal to the hearts and minds of your readers and help them overcome a specific problem. You’ll attract them through your empathy and by showing you’ve walked in their shoes. When you are a few steps ahead in the process, you can lead others to success. Outlining a simple plan will help earn their trust and confidence, then help them envision their life with the successful outcomes you offer. 

 

A Clear Message Comes First When You Build a Profitable Blog

 

Adding Search Engine Optimization should come only after writing a clear message. You want to reach your reader’s heart first. 

 

I often talk with clients who reverse the process. They start with targeting website visitors before refining their message. Some crush their blog traffic goals. They reach huge traffic numbers (30,000 website views or more per month), yet they don’t generate the sales they want. They may be able to gain enough traction for advertising revenue, but find it’s inconsistent.  

 

This is often a case of putting quantity over quality. They’re targeting readers, but they’re not attracting their ideal readers. Masses of people find their website, but not the customers they’re uniquely qualified to help.

 

That’s what makes the  360° Blogging system so powerful. It’s a healthy balance of appealing to the hearts of the people you’re called to serve. It equips you to grow a profitable blog without cheating your mission. It helps you appeal to the hearts and minds of your readers then implement simple SEO practices (I talk more about those practices in this article) to reach a wider audience and grow your traffic. 

 

Some argue that adding SEO doesn’t leave room for Holy Spirit inspiration. But by using simple SEO tools, you can attract readers, share polished writing, AND follow spiritual promptings. The key is not allowing SEO practices to overshadow the focus of your mission.

 

What About Using Paid Traffic To Build a Profitable Blog?

 

Paid traffic deserves a similar approach. Without focusing on your ideal reader, you waste money and grow the wrong audience. They come to your website but don’t need your help or your services.

 

Focus on quality first. Then you will build a solid foundation of readers who are loyal, engaged, and eager to buy what you offer. They’ll even share it with others. It can take more time, but the results are more reliable and consistent. They’ll help you build a profitable blog.

 

Now you’re reached more people. It’s time for the last stage—marketing your content.

 

M – Market Your Content to Build a Profitable Blog

 

 

 

 

 

Social media is the easiest and most cost-effective way to get the word out about all you offer. That includes your blog and the products and services you provide to customers. Good social media marketing is a key focus when trying to build a profitable blog. 

 

Most of us put a lot of pressure on ourselves to “perform well” on social media. That’s when it starts to feel completely overwhelming. Like many, you may struggle with. . .

  • The pressure of finding the right things to say
  • Finding interesting images or creating attractive graphics
  • Trying to think of clever responses when your followers comment
  • Feeling like an absolute failure when they don’t

 

Writers believe social media success means having a massive audience of loyal followers. 

 

That’s not success at all.

 

In fact, a small audience can bring more engagement and sales. When followers need what you offer and trust you to provide it, they will drive your business forward.

 

There is one primary goal for your social media presence, and it’s not what you think.

 

It’s to help ideal prospects know, like, and trust you. Through social media, you’ll help them know who you are, discover what they like, and trust that you’re on their side. 

 

I like to offer my clients 3 simple steps to finally make social media feel easy.

 

 

1. Keep it clear and simple 

 

We’ve walked through a lot of different ways to create a clear message in this post. Think of each element as its own “bucket.” Then draw from each bucket as you create your content strategy. 

 

Once again, the message elements are:

  • Your ideal customer—a real person with a problem that causes pain
  • The transformation your ideal customer wants to achieve
  • How your customer feels when she’s stuck in the process
  • The injustice your customer senses 
  • How you are uniquely qualified to help her achieve transformation
  • The plan that you offer to help your customer find success
  • The next step you want your customer to take in order to engage with your blog, product, or service
  • How your customer’s life will look when she begins to see positive results
  • The failure you’re helping your customer avoid by leading her in a positive direction

 

There are nine different buckets of information right there. If you post one time per day, 5 days a week, you’d need about 20 posts each month. It should feel fairly easy to create 2 posts from each bucket. With that, you almost fill your content calendar, and can repeat the process month after month. 

 

Sprinkle in a few customer testimonials. Then add relatable stories, and you’ve hit your social media content out of the park!

 

2. Trust a 3:1 ratio for your posts

 

Consider grouping your posts into 2 categories:  The “Add” and The “Ask”.

 

The “Add” category adds value to your followers. Share HOW they can overcome a problem that arises from each of the “buckets” above.  For example,

 

You know they face a problem. How can overcome that problem today?

You understand the transformation she seeks, how can she take a step closer?

The path to success may feel complicated, but show her how to simplify it.

 

(Each post should have a call to action where you explain exactly what to do next.)

 

The “Ask” category includes posts where you ask for your customer’s participation.

 

Ask her to visit your website and read your latest (or most popular) blog post

Invite her to download your opt-in or lead generator

Ask her to purchase your product or service and remind her why she needs it.

 

The 3:1 ratio, then, would be 3 “Adds” to 1 “Ask”.

 

Add, Add, Add, Ask.

 

3. Use engagement to lead to a decision

 

Once you start to market your content and captivate your audience, you’ll start to see your engagement naturally increase. People will comment more often. They’ll begin to share your posts with others. 

The last thing you want to do is ghost them.

 

Stay involved with your engaged followers. Turn on notifications then let them know you see their comments and reply to each one. The best way to keep the conversation going is to ask a question. Even if they don’t circle back and respond, they’ll see you as someone who has taken an interest and cares about them.

 

How to Engage on Social Media

 

Below is an example of engaging with your social media followers:

 

Post Caption:  When you’re trying to learn something new, it’s hard not to expect perfection. I get it. But I’ve discovered something that helps. Before each tennis lesson, I remind myself that I’m here to have fun and get a little exercise. The only one I need to be better than is the player I was last week.  

Comment from Karen:  Oh that’s such a great reminder. I expect sooooo much out of myself and need to lighten up!

Your Reply:  I think we all do, Karen!  What new skill are you trying to learn right now? 

 

By asking a question, you’ve shown Karen that you’re interested in her journey and invited her to share more. She may reply, or she may not. But you treated her just as if you were in a face-to-face conversation with her, and want to learn more about her experience.

 

Karen may take the conversation to the next step and say:  I’m taking my first Bible study right now and I have to say, I feel like I’m in way over my head!

 

Don’t Stop There . . .

 

You then have an amazing opening to lead her to a decision.  Consider sending her a Direct Message and say something like:

 

Karen, I appreciated your comments on my post this morning. I understand how overwhelming Bible study can be at first. It gets easier, I promise, so hang in there!  You might be interested in a blog post I wrote a few months ago about some of my favorite Bible study tools. I’ll share a link here just in case you’d like to take a look. Either way, please stay in touch. I’d love to hear how the study goes for you!

 

Every step of the 360º Blogging System leads you to build a profitable blog. It keeps the hearts and minds of your readers as the priority then moves into SEO practices and marketing strategies. Suddenly, building a profitable blog feels simple.

The Simplicity of Building a Profitable Blog

 

When you build a profitable blog using the 360º Blogging System, you’ll realize it’s a little like playing with blocks as a kid. You can build a tall tower as long as your foundation is strong. Putting the right blocks in place at the right time and in the right order will bring success. 

 

The 360° Blogging System involves small, simple steps that work together to accomplish great things. By focusing on the needs of your reader, you can grow your platform and create a profitable business. All without forsaking your purpose.

 

The time investment is worth it. The 8 principles of the 360° Blogging System work together in a simple process. I invite you to schedule a free consultation. I’m taking a limited number of new clients so don’t delay. Let’s dive into the 360º Blogging System together so you can build a profitable blog:  

  1. Discover your ideal reader and write specifically for her
  2. Implement the framework of the  360°Blogging System
  3. Make money from your blog

 

When you know you’re true to your mission and can generate income through your blog, you can sustain your ministry and help more people. Faith-forward bloggers needn’t hesitate to build a profitable blog knowing they can follow the inspiration of the Holy Spirit while implementing SEO to achieve a higher reach. Both are possible with careful balance. The 360º Blogging System helps ensure it.

Prayers for Business Success — 25 Powerful Scriptures to Pray for Your Christian Blog

Prayers for Business Success — 25 Powerful Scriptures to Pray for Your Christian Blog

Business leaders are facing countless difficult decisions. For many, it feels as if progress toward prosperity has come to a screeching halt. Amid all the uncertainty of our times, small businesses began to lift fervent prayers for business success like no time in recent history.

 

In the months preceding the pandemic, it seemed to many business leaders that they could coast their way to wealth. They felt confident that their past efforts to make a successful business would carry them through. Then our world turned upside down with health concerns. In such an unprecedented time, many small business leaders turned to the Lord for counsel, guidance, and provision. That has proved to be a good practice. Prayer is now and always has been powerful and effective. The Word of the Lord says that the prayers of the righteous avail much.

 

What would happen if businesses began to consistently lift a prayer for success? Not only when hardships dampen hopes to succeed—but daily? Imagine the result of seeking the Lord to ask for help to follow Biblical principles and run God-honoring businesses—even during prosperity? What if business leaders offered these kinds of prayers for business success:  

  • Consistent prayers for business growth
  • Fervent prayers for success and prosperity
  • Passionate prayer for successful business transactions
  • Ongoing prayer for business breakthrough
  • Heartfelt prayer for more customers
  • Sincere prayers for profitable sales

 

Imagine the impact if business owners turned to the Lord to determine what the Bible says about honoring God in business, or making sound decisions? A lot could change—for the better.

 

Why A Business Should Offer Prayers for Success

The uncertainty of lockdown has taken a marked toll on businesses. World governments took a stance never before seen and mandated business closures or imposed regulations that were too extreme for small businesses to endure. Many business leaders felt as if control over their organizations had been stripped away. It felt as if many decisions were no longer theirs to make, which made leaders feel powerless to steer things in a positive direction. Too often for entrepreneurs, it felt as if someone else was in control of their business practices. A sense of frustration and hopelessness ruled the day.  

 

The truth is, it shouldn’t be so hard to prosper in the marketplace and work for the financial security of our children. And yet the health crisis has crushed the job market and made it feel nearly impossible for any business to thrive.

 

So what good can it bring to offer prayers for business success?

 

The Bible saysTherefore I tell you, whatever you ask in prayer, believe that you have received it, and it will be yours” (Mark 11:24, ESV). This applies to prayers lifted for personal matters and business concerns alike. 

 

Prayer is also a trusted way to gain wisdom. When we ask God for wisdom, direction, and guidance, He gives it freely. Consider James 1:5 (ESV) which says, “If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him.”

 

The Hope that Prayer for Business Brings

 

Many Christian entrepreneurs and ministry leaders already know the power of prayer. Seeking the Lord calms anxiety, turns hearts toward gratitude, and helps us know that we are never alone. Communing with God and seeking His strength for all of our concerns is a basic tenet of the Christian faith. 

 

When we forsake the practice of prayer, we’re often consumed with worry. Our focus becomes fixed on the problems we see and our minds feel overtaken with fear for the future. Without prayer, it’s far too easy to lose hope, to feel overwhelmed—without direction, and utterly alone.

 

Yet the moment we begin to pray, we can sense God’s nearness and the hope of Jesus Christ. We’re able to cast our cares upon the Lord knowing that He will carry them on our behalf because He cares so greatly for us (see 1 Peter 5:7).  The psalmist declared, 

 

The Lord is near to all who call on him,

    to all who call on him in truth.” (Psalm 145:18, NIV).

 

We’re wise to thank the Lord for His provision and remember to actively call on God. Amen?

 

Offering Prayer for Guidance Through Business Decisions

 

As a small business owner, I’ve faced many challenges over the past months. At moments it felt as if my business wouldn’t survive the pandemic. Leads dried up, customers put services on hold, and uncertainty ruled the day. 

 

As I prayed over my business, I discerned the Lord prompting me to pivot—to rethink what I offered. When I began to pray I felt God bring fresh ideas along with the wisdom and training opportunities to carry them out. When things looked bleak, I continued to walk in hope and remembered to thank Jesus for His guidance. As a result, the last half of 2020 brought more financial success and opportunity than the prior three years combined. I’m now coaching business owners to clarify and strengthen their online marketing message so that customers are invited to envision the story of their own well-being.

 

By offering prayer to the Lord, I am confident that I’m walking in His path, pursuing His purpose for my life, and enjoying a meaningful business. I believe every business owner should feel confident—even amid uncertain times in our economy. Prayer is one of the ways to achieve that.  

 

Faithfulness in Prayer Can Lead to Prosperity

 

Business success is about much more than improving financial means. For entrepreneurs who follow Christ, a business can be a meaningful way to build relationships and model the ways of Christ. Many who don’t know Jesus Christ will never grace the doors of a church and your business practices may give them a glimpse of hope they never knew existed. Business owners have a unique opportunity to offer prayer for those they serve and to show the love of God to a hurting world.

 

While the Bible doesn’t promise financial prosperity, in several instances the Bible says that we can make our way prosperous and set ourselves up to flourish.  Consider Deuteronomy 8:18 and Joshua 1:8, below (emphasis added):

 

God gives the power to gain wealth

“… but remember that the LORD your God gives you the power to gain wealth, in order to confirm his covenant he swore to your ancestors as it is today” (Dt 8:18, CSB).

We make our way prosperous

“This book of the law shall not depart from your mouth, but you shall meditate on it day and night, so that you may be careful to do according to all that is written in it. For then you will make your way prosperous, and then you will have good success” (Jos 1:8, ESV).

 

Just as these verses encourage, when we offer prayers and ask God to make our business thrive, we invite the movement of the Holy Spirit. He will show us the power God provides, and as we meditate on the Word of God we make our way prosperous. Righting our hearts before Jesus is a powerful and proven way to help our efforts succeed. 

 

When we flourish in business, we can give more generously, help others, and reveal the work of the Lord to those around us. Lifting prayer for business success reaches beyond selfish motives and can genuinely impact customers, vendors, employees, our own children, and generations of people—all through the wise decisions we’re equipped to make. 

 

25 Scriptures to Enhance Your Business-Minded Prayers

 

The most simple yet profound way to lift prayers for your business is to use Bible passages to provide guidance. Some of my favorites are:

 

Proverbs 3:3-4 (NIV)

 

Let love and faithfulness never leave you;
Bind them around your neck,
Write them on the tablet of your heart.
Then you will win favor and a good name in the sight of God and man.

 

An example of praying the Scripture is:

 

Father God, write your love and faithfulness on the tablet of my heart. Help me find favor and a good name in Your sight and before mankind. In the name of Jesus, amen.

 

Matthew 5:16 (CSB)

 

In the same way, let your light shine before others, so that they may see your good works and give glory to your Father in heaven. 

 

Offer prayer like this:

 

Lord Jesus, may Your light shine through me. In my business, let customers, employees, and even their families see the good works that You instill so that they can see you and give you glory. In the name of Jesus, amen.

 

Psalm 84:11 (ESV)

 

For the Lord God is a sun and shield; the Lord bestows favor and honor. No good thing does he withhold from those who walk uprightly.

 

A prayer can sound like this:

 

Thank you, Lord, that you help me to walk uprightly in my job. Be my sun and shield. I ask that you bestow Your favor and honor on my business and withhold no good thing. In the name of Jesus, amen.

 

For more Scriptures to pray over your business, I invite you to download my free prayer guide, a collection of 25 Scriptures to Pray Over Your Business. It provides Bible verses along with encouragement to offer prayers through each one for your own business success.  

 

It’s not difficult to offer prayer for your job or business by using Scripture.  In fact, there are three easy steps:

 Research the Bible verses

This is already done for you in my eBook—25 Scriptures to Pray Over Your Business (For Your Blog, Book, or Brand)—and you can download it for free.

Offer prayers using the Scriptures

Pray in Jesus’ name each day (or at a minimum every workday).

Give Thanks

Thank Jesus for the ways the Lord will reveal Himself and how He answers your prayers.

Prayer Can Enhance Your Business 

Imagine how it will feel to pray and focus on God throughout your day, knowing He is with you. In prayer, when you ask for and receive God’s guidance, it makes all things feel easier, less overwhelming, and somehow simplified. When you pray, your work becomes more efficient and meaningful and you see your products and services begin to help others. Those are likely the reasons that you started your business in the first place, and when you start to see your work pay off, it’s easier to believe that you’ll find prosperity. Then, by saying thank you to Jesus, you give Him the glory, honor, and praise for equipping you with all you need. 

 

Every Christian, whether a business owner, ministry leader, or employee should lift fervent prayers for their organization or job. Jesus longs for us to have an abiding relationship with Him, not only when we’re at home in a quiet place, but throughout our day: on the job, at work, while running a business, writing for the Kingdom, or leading others to Him. We are to pray without ceasing and continuously give thanks in the name of Jesus.

 

Download Your Free Prayer Ebook

 

If you don’t know how to offer prayer for your business or if you would like a free collection of Scriptures to help you lift prayers for business success, I invite you to download 25 Scriptures to Pray Over Your Business, my free eBook. It will provide you with the encouragement you need to cover your work life in prayer, ask Jesus for His help and provision, and to thank Him for all He gives. 

 

While God doesn’t promise prosperity, He does provide all we need to generate it in our lives. The Lord is faithful to hear our prayer. Interceding in His name, we give Him glory and let Him carry the burden of the weight of all the things our business or ministry needs. He is our provider, our guide, and our encourager. He cares about all of the work that we do and every life that we touch through our efforts. 

 

Want a Genuine Increase In Website Traffic? 3 Simple SEO Tips for Bloggers

Want a Genuine Increase In Website Traffic? 3 Simple SEO Tips for Bloggers

It’s common practice for bloggers to utilize search engine optimization techniques to increase traffic. But in faith-based blogging circles, there’s some contention. It’s often argued that using targeted keywords diminishes the Holy Spirit’s inspiration for content. But by using simple SEO tips for bloggers, it’s possible to attract readers, share polished writing, AND follow spiritual promptings.   

Why Faith-Based Bloggers Should Be Interested in SEO

As faith-forward writers, there’s an ongoing struggle. We pour our heart and soul into what we write. Yet, it feels as if very few people see our posts. We feel invisible—and that’s frustrating. Especially when we compare our traffic to those who load their posts with keywords, sharing content that doesn’t flow and struggles to make a point. 

The good news is, faith bloggers don’t have to choose SEO over inspired writing. There’s a way to balance good writing with strong optimization.  

What if faith-writers could disprove the myth that writing for SEO is bad writing? And how many lives could we enrich with the word of God if people could actually find us on the internet?

Because we write with a higher calling, we invest heavily in our craft. Sadly, audiences often remain smaller than we’d like. We sometimes wonder if we’re good enough or if we even have what it takes to write at a higher level. 

Most faith bloggers turn to social media and reach readers through Facebook or Instagram. Just when there’s an established rhythm and engagement and followers start clicking, the social media world changes an algorithm. Then bloggers have to relearn everything and figure it out all over again.

Or, because of divisiveness and a negative political narrative, readers fall away from social media, and blog traffic suffers the consequences. It feels like there are always outside factors that determine how many people see a blog post.

It shouldn’t have to be that way. It shouldn’t be so stinking hard to grow an audience. 

How Can I Increase My Blog Traffic?

Faith writers have a lot at stake because their words of encouragement have the power to change lives, to impact generations. They can resonate with people, but far too often miss the people that really need their words. 

It’s easy to imagine that once a blog post is published, people will find and read it (the “if you build it they will come” mentality). Realizing that too few people are helped because they can’t find your words of hope is heartbreaking. I understand and have walked a similar struggle as a devotional writer. 

Every blogger starts with nothing: zero followers, zero engagement. But there are intentional steps we can take to make sure we reach more readers over time. Years ago when I was in the early stages of my blogging journey, someone finally shared Google Analytics and Google Search Console. I immediately wished they hadn’t. I’d been writing for three years and I realized I had 43 blog visitors in three years—not 4,300—43. Fewer than fifteen people per year. I was devastated. And mortified. 

Over the years, I’ve become a better student, learning more compelling ways to communicate and strategies to attract the people who need my kind of encouragement. By learning better approaches to marketing and using a 360-degree approach, I’ve learned how to grow a following, reach a larger audience, and help my clients do the same. 

 

Stop Overcomplicating It: Simple SEO Tips for Bloggers 

After becoming serious about adding SEO to my blog posts I’ve seen a steady increase in my organic activity. Not from people who follow me on social media, but people who ask a question on Google and are pointed to my website. Today my organic traffic from search engines is bigger than any of my social media channels. It feels so good to not have to just live and die by the mood of somebody on social media.

I stopped thinking of my blog as a way to build relationships with my readers; I know that sounds strange.  But now I leverage my memberships and email list to connect with readers on a heart level. 

I think of the purpose of my blog as a way to introduce myself to potential followers.  

Think of moving into a new neighborhood and meeting your neighbors. First, you start to see them across the street. Pretty soon you’re smiling and waving, then you learn each other’s names. Before long, you stop by to drop off a piece of mail.  Eventually, you enter someone’s home, but it takes a little while to get there, right? That’s the point when we start to build meaningful relationships. We start to help each other with problems. Then maybe we watch each other’s pets. Soon we start to live as neighbors, and it’s a beautiful thing. 

We want to do the same thing on our blogs and SEO provides the path.

A 3-Step Approach to SEO for Bloggers

SEO is a lot simpler than most people imagine and I often kick myself for not starting sooner. In this post, I’ll cover three simple steps. 

  1. Research before you write
  2. Strategically place your keywords (and key phrases)
  3. Engage with the new readers 

 

Step 1—Research: How to Choose Keywords for a Blog Post

The first thing that we need to do is get potential followers to our doorsteps so that we can invite them in. But we have to know what it is that they’re looking for before we write a new blog post. That’s when you do your keyword research. When we have a topic in mind, we type it in, get the search engine results, and let Google reveal the clues. 

By just typing a few words into Google, it will begin to auto-populate your search term. Google auto-populates based on common searches, so pay attention to those clues. By doing a bit of research, we discover what people are searching for on the internet, then can tailor our post to meet their needs.

To be clear, using SEO does not dismiss the need to pray over a post or follow God’s direction. It is more about meeting lost and hurting people where they are so that we can speak about the problems that they’re facing. 

An Example Search

As I look up the term, “Business Coach” Google generates suggestions for my search as follows:  

When you see those suggestions, start to consider you can use any of those search terms logically and comfortably in your article. 

Google continues to share. Scrolling down the results page, Google displays questions people also ask. In the case of “business coach,” people also ask questions such as:

  • ‘What does a business coach do?” 
  • “How much should a business coach cost?” 
  • “Do I really need a business coach?

Here’s how it looks on the screen:

Questions People Ask Google Simple SEO Tips for Bloggers

 

You can use these questions verbatim in your post, either as a heading or inside a paragraph, and they’ll help your search engine optimization.

 

Step 2—Keyword Placement: Strategy is Key for SEO

 

Once you’ve discovered what people are searching for, you can write a post about that topic, and then incorporate keywords, keyphrases, and questions strategically inside your post. 

We don’t have to overthink or overcomplicate it. Add a focus keyword (or key phrase) three to five times where they fit naturally in your post. Be sure to include it in your title and in one or two subheadings.

There are several places to insert your keyword on the back-end of your blog to help your search engine rankings. I recommend 9 strategic locations for keywords that will help drive organic traffic to your blog post. These are both inside our content and in the back-end of your blog post:

9 Strategic Locations to Add Your Focus Keyword:

  1. Your title
  2. In your first paragraph
  3. 3-5 additional times where it fits naturally in your content 
  4. One heading (H2)
  5. In one subheading (H3)
  6. Your Yoast SEO title (Yoast is a free WordPress Plug-In
  7. In your meta description
  8. As your slug
  9. In the file name of your images (but not the alt text)

 

Step 3—The Traffic Increase: Respond and Engage

The third step in our three-step process is to enjoy your traffic increase and use it as an opportunity to engage with your readers. Add a lead generator or opt-in so that you can draw those readers into your subscription list or into your groups. Invite them to follow you on social media so that you can engage with them there. 

When readers visit your site, they want the help that you offer. Make intentional efforts to appeal to their needs and pain points so that you can retain them in your reader base. Build relationships and help readers begin to know, like, and trust you as you minister to them. 

SEO is a Long-Game

Keep in mind that publishing SEO friendly blog posts is a long game. You won’t see drastic changes overnight. Every change and improvement you make today will positively impact your traffic in 6-12 weeks. It takes Google some time to recognize what you write about, then to analyze your keywords, and measure the rankings. But the wait is worth it. 

If you’ve written for a while and are just starting to add SEO techniques, it’s helpful to go back and update old posts. Use the same three-step process:  Research the topic of your post, strategically place your keyword and key phrases, then engage with your readers as you see your traffic increase.

When faith-forward bloggers use SEO, they can reach more readers for the Kingdom of God. They can impact more lives and in the process, strengthen their brand as a blogger. By using these simple SEO tips for bloggers, we can dispel the myth that you’re EITHER an inspired faith writer OR you write for SEO. With a simple yet strategic plan, you can be BOTH and share your message of hope with the world.

6 Surprising Benefits of a Sales Funnel for Writers

6 Surprising Benefits of a Sales Funnel for Writers

I know how it can feel—like ice water thrown on embers that are starting to ignite. When a writer spends years developing her craft and finally musters the courage to submit her work to an agent or publisher, it can feel utterly defeating to learn that writers need an established platform to be considered. It was the need for a platform that helped me realize the powerful benefits of a sales funnel

 

A writer may have ideas, talent, an established writing voice, and a strong message. But to reach a wider audience through publication, she must already have a strong email and social following. This is the “platform” that she must bring to the negotiation table. 

 

In seasons past, publishers would carry the burden of sales and marketing on behalf of their authors. But in today’s market, it’s up to the writer herself. Now, a writer must have her own following. She must develop a listening audience with whom she can share her words and prove to agents and publishers that she has sufficient influence to promote her own work. 

 

Building a platform takes time. It can take what feels like centuries, especially when the levels of expected followers can number in the tens of thousands. But with a step-by-step plan to follow and by crafting a compelling message that attracts a target audience, building a platform can feel easier than you expect. In marketing terms, using a tool called a sales funnel can make all the difference. 

 

What is a Sales Funnel?

 

Imagine becoming known for the problem you help solve. What if you could attract the very people that you feel called to help with your words? How could your writing business become stronger with readers who grow into loyal, raving fans? 

 

With the right tools and frameworks, this is all possible. To build a strong writer’s platform, you need a sales funnel. While the term “sales funnel” may throw you off a bit, it’s a tool that does far more than sell. It helps you take your readers through a natural, relational journey and increase the level of influence you have with them. 

 

A sales funnel is a simple, inexpensive, and effective way to begin attracting the right audience for your writing brand. The even better news is, anyone can create their own sales funnel with just a bit of know-how. It’s a process that uses digital tools to convey your brand message and attract potential customers. Your sales funnel provides a way to communicate with your prospective readers, pique their curiosity about your product, develop engagement, and ultimately ask for the sale. 

 

A Marketing Funnel Can Move a Writer from Invisible to Easily Recognized

The life of a writer can feel pretty lonely—as if you’re on an island by yourself, pouring out words you hope will touch lives, then wondering if anyone is listening. I get it. Without an engaged audience, you may doubt the strength of your message. You may wonder if you have what it takes to be a successful writer.  

 

It shouldn’t be so hard to reach a wider audience who truly needs what you offer and will engage with your words of hope.  But how do you find the people who need you? 

 

As a writer, you can keep searching the internet for tips and ideas on marketing, trying different tidbits here and there and hoping they work. 

 

You can keep writing without developing your audience, essentially reaching only your friends and family.

 

Or, you can discover the steps to implement a sales funnel (sometimes called a marketing funnel) and take the mystery out of growing your audience.  

 

I understand how it feels to publish blog posts that no one reads. I spent years trying to build an online audience, truly to no avail. Finally, I reasoned that if I did not find a way to market well, then I was essentially writing for no one. Through what I learned, I began to set my sights on learning proven methods and discovered the techniques of a sales funnel. That’s when everything clicked. I saw massive increases in my email list, the engagement I have with readers, and income from product sales. My business is still growing in all three areas! 

 

A Sales Funnel Has Many Benefits for Writers

 

If you’re longing for 

  • engaged readers who share your social media posts, 
  • subscribers who look forward to reading your email content, 
  • customers who pay for your books and supplemental products,
  • higher income, 
  • an established subscriber list, 
  • and social media followers that help you stand out to agents and publishers, 

 

a sales funnel is the most efficient and cost-effective way to get there.  

 

As I reference a sales funnel, I am speaking of a handful of different components of your marketing plan:

 

A clear message that addresses the problem your customers face; a compelling elevator pitch, a website that converts leads into sales, a lead generator, an email nurture campaign, and a sales message. 

 

When it’s well-executed, you’re sure to see these 6 surprising benefits of a sales funnel for writers:  

 

1. Move your readers through the natural stages of a relationship

 

There are three stages of any personal relationship, and they also apply to marketing. The first is curiosity, where a customer becomes curious about what you offer. She wants to know more about you and how you can help her solve a problem she faces. This generally happens through your website and organic social media posts. 

 

The second stage is enlightenment, where you begin to inform your potential customer and help her become more aware of the benefits of doing business with you. The final stage is commitment. This is a natural time to present your customer with an opportunity to buy. These two stages or relationships happen through your email nurture and sales sequence—one of the primary ways of communicating inside your sales funnel.

 

2. Build trust with your readers with your sales funnel

 

When potential customers enter your sales funnel, they are curious about you and wonder if you can help them solve a problem they face. They may have met you at a barbecue where you shared a few well-crafted words about what you do, and then visited your website. At this point, they’re unsure whether you are what you say and if you can do what you promise. But they download your lead generator and begin receiving your emails. 

 

By connecting with them regularly and sharing content that will help them discover how to overcome a problem, they’ll begin to trust what you say. Over time, they’ll also begin to develop trust with you as a brand and will be more likely to make a purchase. 

 

3. Enhance the customer journey of your readers 

 

With a strong sales funnel you’ll give your readers an enjoyable experience. You’ll put care and purpose into the journey that you lead them through and they will begin to look forward to hearing from you. This is accomplished by sharing empathy, lightening the mood with a bit of well-placed humor, and giving them timely motivation to move toward their own transformation into who they’d like to become.  When you give them an enjoyable experience, they will become loyal followers and brand evangelists who tell others about what you do. 

 

4. Generate sales to sustain and grow your business or ministry

 

While the purpose of your sales funnel may be to grow your audience, there will be an added benefit. Following the steps will lead to a natural sales cycle. Even if you don’t regularly “sell” to your email list, you may be surprised by people who ask for products they can pay for because the content you share for free is so helpful to them. When you generate sales, you’ll no longer need to sustain your business or ministry with personal funds—you’ll begin to see an income that you can use to bless your family or invest in continued growth.

 

5.  You’ll no longer feel like marketing is a struggle

 

The time you invest in building an effective sales funnel will bring a return you can feel proud of. You’ll begin to feel confident with the words you use in your messaging and marketing, and you’ll start to see your marketing work. It will feel great to stop feeling as if your marketing is an experiment that never works. Instead, you’ll find it easy and effective as you watch your audience—and your sales—grow!  

 

6. Grow audience numbers that stand out to publishers and agents to advance your career

 

With an effective sales funnel, you’ll watch your number of followers grow with consistency. You’ll see it on social media, in your website traffic, and most importantly on your email list. (By growing your email list, you have ultimate control of the content your subscribers see and don’t have to trust ever-changing algorithms). Staying in touch with your subscribers will help you develop engagement and loyalty. You’ll demonstrate to publishers that you have the influence needed to market your products with success.

 

If you need help developing a brand message that’s clear adopting a proven sales funnel strategy, I’d love to introduce you to Platform Builders.  It’s a 12-week masterclass paired with group coaching to help you excel.  

 

A sales funnel does far more than sell your products and services. It will help take your readers through a relational journey and increase your level of influence. If you’d like to learn more about creating a sales funnel, I offer a masterclass called Platform Builders that will help you learn and execute a proven framework to grow your audience. 

 

Join Platform Builders Today 

 

Instead of writing for a small audience of friends and family while wondering if you’re making a difference, you can grow your reader base, develop your brand, and earn the trust of the people who need you most.  A sales funnel offers surprising benefits to writers and is the tool you need to take your brand to the next level.

 

10 Compelling Reasons Your Small Business May Need a Business Coach

10 Compelling Reasons Your Small Business May Need a Business Coach

Let’s face it. Most entrepreneurs didn’t start a business to do ALL THE THINGS, like branding, customer service, financials, negotiations, and marketing. They started a business to help customers with a problem. But doing all the things is just what a business owner has to do. I’ll wager you’ve done a ton of work perfecting your product and getting really good at your craft. But when it comes to adopting solid business principles, maybe you feel woefully insecure. If you’re feeling the strain, you may need a business coach. 

 

Some of the questions I often hear are 

 

“I’m already so busy, how can I find the time for coaching?” 

 

“Is small business coaching worth the money?”

 

“How much do business coaches cost per hour?” 

 

“Is it necessary to commit to a business coach long-term?”

 

I have to admit, I used to wonder these things, too. Here’s what I’ve discovered: With the help of a business coach, you will adopt solid strategies and frameworks that will help grow your business. When you invest in an hourly or monthly rate and implement what you learn, your business should see a healthy return within several months.

An Investment That Pays For Itself

 

Business coaching will reap rewards to offset any sacrifice you make to engage. I have clients who have hired me for or four or five sessions, and I have a mentor who worked with a business coach for more than 20 years. Whether it’s long or short term, coaching is an investment that will pay for itself.  

 

Can you envision how it would feel to operate your business with confident strategic planning instead of always researching the Internet for what you need in the midst of a crisis?  

 

Good coaches have an execution plan. Just like the playbook for a football team, experienced coaches will share proven frameworks that you can adapt to make your business run more profitably and efficiently.    

 

Every business reaches a crossroads. At that moment you’ll know that without substantial changes, you’re going to keep getting the same, disappointing results. Our entire world—and the way we need to operate our businesses—has shifted. If you want to stay ahead of the game, you’ll benefit when you request help from a coach with a plan. 

 

Below are several ways that your business can benefit from a business coach:

 

10 Compelling Reasons Why Your Small Business Should Hire a Business Coach:  

 

As a Business Made Simple Certified coach, these are just some of the ways I help small businesses every day:

 

  •  Help you recognize your blind spots

Every business has them—routines that are so ingrained, you don’t even think about them anymore. You do things because you’ve always done them that way and they feel comfortable. But the truth is, those things you do by rote can actually harm customer relations or worse yet, drive customers away. Sometimes your blind spots pertain to organization and systems. Other times it is your style of execution. Regardless, a coach can help you see things about your business that you’re too close to spot.

 

Business coaches may recommend that you change a few simple things to improve your flow. Examples range from how your store your passwords to how you fill client orders, or how you guide customers to success. Even small changes can help make a big, overall impact.

Increase productivity

Living in reaction mode is stressful. Without a vision and plan for your future, you don’t have a clear path to follow. And where there’s no path, there’s no progress. A Business Coach can help you carve out time to define your dreams and ambitions for the business, then plot a path to get there. With frameworks that focus on the most important strategies, a Business coach will help you increase your productivity to achieve more in less time.

 

  • Support you as you cast a vision

When they reach certain milestones, business owners often believe they’ve hit their stride and “arrived” at the destination of success. A Business Coach can help you step back and analyze your progress, then help you chart a course for scaleable services that help more people and achieve higher revenue—all while working smarter, not harder. Inviting someone from outside your company will provide a fresh perspective and the creativity to think bigger.

 

  • Equip you to communicate a clear mission

Every one of us longs to be part of a mission that is bigger than ourselves. It’s built into the way we were created. We have an inner hunger to be part of a team and walk shoulder to shoulder toward a common goal. With a clear mission for your company, you can attract (and retain) top talent and loyal customers, then unite them around a common purpose. You’ll find that you’ll waste less energy, time, and resources by uniting around a goal. A Business Coach can help you get there.

 

  • Give you a competitive edge

People don’t buy the best products and services, they buy those that they can most easily understand. A clear business message will help you stand out in a crowded market and give you a competitive edge. Business coaches can help you show customers that your products and services will make their life better. They’ll help you communicate that message in a way that is easy to understand, then customers will listen and become eager to buy from you.  

 

  • Improve your marketing strategy

A large part of your marketing strategy will be crafting a clear message that your customers can easily understand. Another crucial component involves delivering that message to the marketplace. An effective marketing strategy will help you earn the trust of new and potential customers, and communicate with them often.  With a strong marketing framework, you’ll be able to consistently convey what you do and why it matters. Your Business Coach will give you feedback and encouragement to make sure your marketing platform comes together. 

 

  • Provide strategy when you want a change

If you go to bed at night and wake up each morning with a sense of dread about your business, you know it’s time for a change. While running a company isn’t always fun, it should always bring a sense of purpose and offer rewarding challenges. But when it becomes drudgery, a Business Coach can help you evaluate and revise your course of action so you can achieve goals while attaining work/life balance.  

 

  • Move your business forward more quickly

Every business is different, but each has common components that determine its success or failure. When you know and understand the foundational elements of a business, you and your team will be able to make sound decisions that will keep your business healthy and propel it forward. Believe it or not, some entrepreneurs who have been in business for decades do not understand the foundational elements that will help a business thrive or decline. A Business Coach will help you analyze the core of your operation so that you can move forward quickly. 

 

  • Grow (not just sustain) your business 

In this season of our culture, many businesses have been in survival mode, hoping they can find a way to stay open. I get it. But with the help of business coaches, many have found ways to grow, even through uncertain times and challenging economies.  By improving systems, developing an executable plan, and prioritizing the most important activities, your business can re-discover growth. It’s time to think big again and take intentional steps to help more people and generate higher income. 

  • Provide partnership and accountability

So often, an entrepreneur feels utterly alone in the business environment. When they become owners of a company, they are responsible for every sales decision, the details of each program, and determining the best course of action—alone. I believe every entrepreneur needs a business coach to come alongside and offer partnership and accountability. By taking a “better together” approach, entrepreneurs will no longer need to strive toward success in a vacuum. They’ll heave the business support they need to grow the company and achieve the dreams they want. 

 

Why a Coach is a Good Idea for Your Small Business

 

I know you want to help others with your business and believe in your product’s ability to do it. Sometimes we all need support, a structured way to move forward, and execution tools to find success. Your products and services deserve the investment.  

 

You could keep searching google for trending answers, living in reaction mode, and feeling as if you’re constantly dealing with a crisis, or you could put intentional structure in place. A business growth coach is a good idea for any business that wants to scale its business growth with sound, repeatable methods.  

 

Do I Need a Business Coach Near Me? 

 

No. With today’s technology, it’s easy to work with coaches from anywhere in the world!  Either an individual or group coaching program would prove a sound small business investment. Individual programs focus on your specific needs and can conform to your scheduling needs, while with group programs, you also benefit from peer feedback and networking opportunities.  

 

Running a business is not for wimps. I feel your pain and have coached more than a hundred individuals, businesses, and government agencies through solid, repeatable frameworks.  As a Business Made Simple Certified Coach and a StoryBrand Certified Guide, I have adopted frameworks from some of the best business minds and am prepared to help you do the same. 

 

It’s easy to get started with a business coach:

Schedule a Discovery Call

Getting to know one another through a call or video chat is the best way to ensure principles align and we’re a good fit for each other. 

 

Make the Investment in Yourself

It often seems that business owners are willing to invest in many things, but pause when it comes to investing in their own development. A business coach will be one of the best investments you make.   

 

Watch Your Business Grow

There’s almost nothing that feels better than dispelling the doubt that you have what it takes. When your business grows and you see success unfolding before your eyes, you know that every sacrifice of time and money you’ve made was worth it. 

 

So, schedule a discovery call today. It’s a free way to have a casual conversation and learn if coaching is right for you. As a Business Coach, I try to get to know a client during the discovery call and answer questions that are most pertinent to you. I’ll give you an overview of the programs that are available and give you my promise that you’ll never feel pressured.  

 

If you’re ready to see better results, you may need better systems. Investing in yourself as you grow and develop your business is a sound investment that will pay off for years (and possibly generations) to come. Think of the blessing a successful business can be to your family, especially when you adopt practices that allow you to balance your work and family life in healthy ways. 

 

With the help of a business coach, you can adopt solid strategies and frameworks that will help grow your business. It’s an investment that will pay for itself. 

 

Schedule a Discovery Call 

 

Instead of wondering if you’re moving on the right path, make sure you are.  Stop reacting to every crisis and allowing it to pull your focus away from your customers. With the help of a business coach, discover and adopt a proactive plan and watch your business soar!

 

 

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