Grow Your Brand
Grow Your Faith

It’s common practice for bloggers to utilize search engine optimization techniques to increase traffic. But in faith-based blogging circles, there’s some contention. It’s often argued that using targeted keywords diminishes the Holy Spirit’s inspiration for content....

Every business owner wants potential customers to engage with their website and social media. That means they need content that compels people to action. The problem is, there’s often a critical component that’s left out—the calls to action.    The truth is,...

You know the feeling—that moment when you say, “we need a new website.” The life of your bank account flashes before your eyes. Developing a website can be one of the most costly investments you make in your small business. It can feel hard to justify the expense, but...

You’ve done it. You’ve finally completed your product and you can’t wait to share it with the world. You know as soon as people see it they’re going to love it. You announce the launch of your new product, excited to see where this new venture will take you...

I know how it can feel—like ice water thrown on embers that are starting to ignite. When a writer spends years developing her craft and finally musters the courage to submit her work to an agent or publisher, it can feel utterly defeating to learn that writers need an...

Let’s face it. Most entrepreneurs didn’t start a business to do ALL THE THINGS, like branding, customer service, financials, negotiations, and marketing. They started a business to help customers with a problem. But doing all the things is just what a business owner...

It’s not easy to come up with new content for social media posts. Simply said, it’s hard to know what to say. Social media marketing is (obviously) important as you work to promote the products and services you offer in your business. Social media channels have proven...

It's a question I hear often. As I introduce brands to the idea of bringing the power of story into their professional marketing strategy, it often brings a moment of confusion. Small business owners who want to transition their message from self-focused to...