Business leaders are facing countless difficult decisions. For many, it feels as if progress toward prosperity has come to a screeching halt. Amid all the uncertainty of our times, small businesses began to lift fervent prayers for business success like no time in recent history.
In the months preceding the pandemic, it seemed to many business leaders that they could coast their way to wealth. They felt confident that their past efforts to make a successful business would carry them through. Then our world turned upside down with health concerns. In such an unprecedented time, many small business leaders turned to the Lord for counsel, guidance, and provision. That has proved to be a good practice. Prayer is now and always has been powerful and effective. The Word of the Lord says that the prayers of the righteous avail much.
What would happen if businesses began to consistently lift a prayer for success? Not only when hardships dampen hopes to succeed—but daily? Imagine the result of seeking the Lord to ask for help to follow Biblical principles and run God-honoring businesses—even during prosperity? What if business leaders offered these kinds of prayers for business success:
- Consistent prayers for business growth
- Fervent prayers for success and prosperity
- Passionate prayer for successful business transactions
- Ongoing prayer for business breakthrough
- Heartfelt prayer for more customers
- Sincere prayers for profitable sales
Imagine the impact if business owners turned to the Lord to determine what the Bible says about honoring God in business, or making sound decisions? A lot could change—for the better.
Why A Business Should Offer Prayers for Success
The uncertainty of lockdown has taken a marked toll on businesses. World governments took a stance never before seen and mandated business closures or imposed regulations that were too extreme for small businesses to endure. Many business leaders felt as if control over their organizations had been stripped away. It felt as if many decisions were no longer theirs to make, which made leaders feel powerless to steer things in a positive direction. Too often for entrepreneurs, it felt as if someone else was in control of their business practices. A sense of frustration and hopelessness ruled the day.
The truth is, it shouldn’t be so hard to prosper in the marketplace and work for the financial security of our children. And yet the health crisis has crushed the job market and made it feel nearly impossible for any business to thrive.
So what good can it bring to offer prayers for business success?
The Bible says “Therefore I tell you, whatever you ask in prayer, believe that you have received it, and it will be yours” (Mark 11:24, ESV). This applies to prayers lifted for personal matters and business concerns alike.
Prayer is also a trusted way to gain wisdom. When we ask God for wisdom, direction, and guidance, He gives it freely. Consider James 1:5 (ESV) which says, “If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him.”
The Hope that Prayer for Business Brings
Many Christian entrepreneurs and ministry leaders already know the power of prayer. Seeking the Lord calms anxiety, turns hearts toward gratitude, and helps us know that we are never alone. Communing with God and seeking His strength for all of our concerns is a basic tenet of the Christian faith.
When we forsake the practice of prayer, we’re often consumed with worry. Our focus becomes fixed on the problems we see and our minds feel overtaken with fear for the future. Without prayer, it’s far too easy to lose hope, to feel overwhelmed—without direction, and utterly alone.
Yet the moment we begin to pray, we can sense God’s nearness and the hope of Jesus Christ. We’re able to cast our cares upon the Lord knowing that He will carry them on our behalf because He cares so greatly for us (see 1 Peter 5:7). The psalmist declared,
“The Lord is near to all who call on him,
to all who call on him in truth.” (Psalm 145:18, NIV).
We’re wise to thank the Lord for His provision and remember to actively call on God. Amen?
Offering Prayer for Guidance Through Business Decisions
As a small business owner, I’ve faced many challenges over the past months. At moments it felt as if my business wouldn’t survive the pandemic. Leads dried up, customers put services on hold, and uncertainty ruled the day.
As I prayed over my business, I discerned the Lord prompting me to pivot—to rethink what I offered. When I began to pray I felt God bring fresh ideas along with the wisdom and training opportunities to carry them out. When things looked bleak, I continued to walk in hope and remembered to thank Jesus for His guidance. As a result, the last half of 2020 brought more financial success and opportunity than the prior three years combined. I’m now coaching business owners to clarify and strengthen their online marketing message so that customers are invited to envision the story of their own well-being.
By offering prayer to the Lord, I am confident that I’m walking in His path, pursuing His purpose for my life, and enjoying a meaningful business. I believe every business owner should feel confident—even amid uncertain times in our economy. Prayer is one of the ways to achieve that.
Faithfulness in Prayer Can Lead to Prosperity
Business success is about much more than improving financial means. For entrepreneurs who follow Christ, a business can be a meaningful way to build relationships and model the ways of Christ. Many who don’t know Jesus Christ will never grace the doors of a church and your business practices may give them a glimpse of hope they never knew existed. Business owners have a unique opportunity to offer prayer for those they serve and to show the love of God to a hurting world.
While the Bible doesn’t promise financial prosperity, in several instances the Bible says that we can make our way prosperous and set ourselves up to flourish. Consider Deuteronomy 8:18 and Joshua 1:8, below (emphasis added):
God gives the power to gain wealth
“… but remember that the LORD your God gives you the power to gain wealth, in order to confirm his covenant he swore to your ancestors as it is today” (Dt 8:18, CSB).
We make our way prosperous
“This book of the law shall not depart from your mouth, but you shall meditate on it day and night, so that you may be careful to do according to all that is written in it. For then you will make your way prosperous, and then you will have good success” (Jos 1:8, ESV).
Just as these verses encourage, when we offer prayers and ask God to make our business thrive, we invite the movement of the Holy Spirit. He will show us the power God provides, and as we meditate on the Word of God we make our way prosperous. Righting our hearts before Jesus is a powerful and proven way to help our efforts succeed.
When we flourish in business, we can give more generously, help others, and reveal the work of the Lord to those around us. Lifting prayer for business success reaches beyond selfish motives and can genuinely impact customers, vendors, employees, our own children, and generations of people—all through the wise decisions we’re equipped to make.
25 Scriptures to Enhance Your Business-Minded Prayers
The most simple yet profound way to lift prayers for your business is to use Bible passages to provide guidance. Some of my favorites are:
Proverbs 3:3-4 (NIV)
Let love and faithfulness never leave you;
Bind them around your neck,
Write them on the tablet of your heart.
Then you will win favor and a good name in the sight of God and man.
An example of praying the Scripture is:
Father God, write your love and faithfulness on the tablet of my heart. Help me find favor and a good name in Your sight and before mankind. In the name of Jesus, amen.
Matthew 5:16 (CSB)
In the same way, let your light shine before others, so that they may see your good works and give glory to your Father in heaven.
Offer prayer like this:
Lord Jesus, may Your light shine through me. In my business, let customers, employees, and even their families see the good works that You instill so that they can see you and give you glory. In the name of Jesus, amen.
Psalm 84:11 (ESV)
For the Lord God is a sun and shield; the Lord bestows favor and honor. No good thing does he withhold from those who walk uprightly.
A prayer can sound like this:
Thank you, Lord, that you help me to walk uprightly in my job. Be my sun and shield. I ask that you bestow Your favor and honor on my business and withhold no good thing. In the name of Jesus, amen.
For more Scriptures to pray over your business, I invite you to download my free eBook, a collection of 25 Scriptures to Pray Over Your Business. It provides Bible verses along with encouragement to offer prayers through each one for your own business success.
It’s not difficult to offer prayer for your job or business by using Scripture. In fact, there are three easy steps:
Research the Bible verses
This is already done for you in my eBook—25 Scriptures to Pray Over Your Business—and you can download it for free.
Offer prayers using the Scriptures
Pray in Jesus’ name each day (or at a minimum every workday).
Thank Jesus for the ways the Lord will reveal Himself and how He answers your prayers.
Prayer Can Enhance Your Business
Imagine how it will feel to pray and focus on God throughout your day, knowing He is with you. In prayer, when you ask for and receive God’s guidance, it makes all things feel easier, less overwhelming, and somehow simplified. When you pray, your work becomes more efficient and meaningful and you see your products and services begin to help others. Those are likely the reasons that you started your business in the first place, and when you start to see your work pay off, it’s easier to believe that you’ll find prosperity. Then, by saying thank you to Jesus, you give Him the glory, honor, and praise for equipping you with all you need.
Every Christian, whether a business owner, ministry leader, or employee should lift fervent prayers for their organization or job. Jesus longs for us to have an abiding relationship with Him, not only when we’re at home in a quiet place, but throughout our day: on the job, at work, while running a business, writing for the Kingdom, or leading others to Him. We are to pray without ceasing and continuously give thanks in the name of Jesus.
If you don’t know how to offer prayer for your business or if you would like a free collection of Scriptures to help you lift prayers for business success, I invite you to download 25 Scriptures to Pray Over Your Business, my free eBook. It will provide you with the encouragement you need to cover your work life in prayer, ask Jesus for His help and provision, and to thank Him for all He gives.
While God doesn’t promise prosperity, He does provide all we need to generate it in our lives. The Lord is faithful to hear our prayer. Interceding in His name, we give Him glory and let Him carry the burden of the weight of all the things our business or ministry needs. He is our provider, our guide, and our encourager. He cares about all of the work that we do and every life that we touch through our efforts.
Every business owner wants potential customers to engage with their website and social media. That means they need content that compels people to action. The problem is, there’s often a critical component that’s left out—the calls to action.
The truth is, people don’t take action until they’re told what to do. By adding a clear, compelling call to action to your website, social media posts, and ads, you can change the way your customers engage. Think of it as providing the directional signs needed for your visitors to travel through your customer journey.
How much would your sales increase if you actually asked your customers to buy? By adding a clear call to action to every piece of content you write, that’s exactly what you’re doing.
What is a Call to Action?
A call to action is a way of guiding people to do business with you. It can be a brightly colored button on your website, an instructional statement inside your social media post, or a link inside your paid ad that tells visitors what to do next.
Most of us know how discouraging it feels when potential customers don’t respond to offers. We may have a great, high-quality product or service that falls flat when it comes to sales. It’s something that can keep us up at night and we feel that there should be an easier, more effective way to get people to engage.
Just by adding clear direction, you can see an increase in sales, greater clarity in your messaging, and customer satisfaction. Without directing your customers, you’ll continue to wonder why that stunning Instagram post isn’t generating sales.
Author and business leader, Donald Miller says it this way, “Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored. If our calls to action are soft, they will not be noticed.”
Challenging Your Customers To Take Action
I understand the discouragement of being ignored. In fact, I did things what I affectionately call the “wrong way“ for years. I would tell people about my products, but never ask them to buy.
Finally, I realized it was a lot like receiving a visit from a neighbor just as I was pulling a batch of warm cookies out of the oven. I told my neighbor that this was my grandmother’s recipe and my favorite cookie ever. They smelled divine and I made a show of enjoying the sniffs as I smiled in her direction. After carefully plating the cookies, I slid them closer to her so she could indulge.
We talked for several minutes and then she stood to go. I said, “But you haven’t had a cookie!” Her response stopped me in my tracks.
My neighbor smiled and said, “You told me all about those special cookies but never offered one to me.”
I thought she knew. She didn’t.
Too often as business owners, we think our customers can read our minds. We believe it’s obvious that we want them to buy our product, or why would we tell them about it? But customers can’t read our minds. The fact that we want them to buy is not obvious to them, even when we think it should be.
Remember, it’s human nature that people don’t take action until they’re told what to do. When you lead your audience through your customer journey, they will follow. Calls to action are a valuable tool to clearly communicate the next step they should take to get the help you offer.
Write Clear Calls to Action and Repeat Them Again and Again
The fastest way to generate sales and grow a business is to write clear calls to action and repeat them again and again.
The last thing you should be in your calls to action is vague. Don’t make your customers wonder what you mean. A button that says “Start here” is confusing. What do you want me to start? they may ask? “Register Here” offers much more clarity.
If you want your customers to buy, tell them. Do you want them to call your office? Tell them. Direct calls to action like “Buy Now” or “Call us at 800-xxx-xxxx” are easy to follow and leave no question about what to do next.
To be most effective, a call to action should be repeated at least twice. If you’re adding them to your websites, they should be repeated in every section—in exactly the same words. Don’t make your customers search for directions. Make them easy to find.
Where Should I Use Calls to Action?
You should use calls to action absolutely everywhere. In every single . . .
- Section of your website
- Email you send your subscribers
- Instagram post
- Facebook post
- LinkedIn post
- Paid ad (online or print)
- Piece of marketing collateral
- Letter or correspondence you send
Tell people what to do next.
Your calls to action are so critical to your marketing success, we’ve created a free printable: 25 Irresistible Call to Action Examples. Download your free copy then keep it handy in your notes to gain inspiration for all of your marketing copy.
Since people don’t take action until they are led to do so, calls to action are a vital element in your marketing copy. They show your visitors what steps to take next.
Remember to download your free printable, a collection of calls to action that are clear and direct. You can stop wondering why your customers don’t engage and show them exactly how to do business with you. With calls to action, you’re sure to see an increase in activity almost immediately.
You know the feeling—that moment when you say, “we need a new website.” The life of your bank account flashes before your eyes. Developing a website can be one of the most costly investments you make in your small business. It can feel hard to justify the expense, but I have great news: There are huge benefits to a high converting website and you don’t always need a redesign to achieve them!
Your website should be the strongest sales tool in your business. By simply tweaking the layout and strengthening your message, it can be. Maybe you built your website yourself, or perhaps you paid a designer thousands of dollars for it. Either way, you likely focused more intently on the look and feel of your website—colors, fonts, and images that you love—instead of its message and functionality.
Few business owners write copy that helps customers understand why they need their products. Their website fails when it comes to compelling visitors to take action. That’s a problem for any business. Your company website is more than a business card. It should do more than share information. A high converting website will motivate people to click, download, and buy.
Imagine how it would feel to make money while you sleep. As you sit down to sip your first cup of coffee in the morning, you browse through your email. There it is a sale notification! The smile on your face broadens and you feel a sense of confidence rising through your chest. You developed a product or service that people want. They came to you for help to overcome a problem, and you proved to yourself that you can close a sale! All it takes is a website that converts.
What is Website Conversion?
Simply put, conversion on your website happens when a visitor takes action:
- they click your button,
- schedule an appointment,
- download your freebie,
- or purchase a product.
When your website is set up to guide visitors to make a decision to do business with you, it will lead them to take the next step.
Conversions are the main purpose of your website and without them, you’re missing valuable opportunities to help others. When people don’t engage on your website, it can make you feel as if you’ve missed the mark. It leaves you wondering if you can succeed in business at all. During the most frustrating moments, you might be tempted to give up.
Instead, with just a few modifications on your website, you can grow your email list, achieve higher sales, earn credibility and finally stop the tape in your head that stirs doubt that your product is good enough.
A High Converting Website That Doesn’t Depend on a Redesign
I’ve been there—the owner of a small business that struggled because my marketing efforts weren’t working. After creating great lead generators, I didn’t see growth in my email subscribers. I had a lovely website with no conversion strategy. I knew I offered something that could help others, and yet… crickets. Then, I found StoryBrand. It was a game-changer for me, as it has been for thousands of other businesses around the world.
Through StoryBrand, I learned simple steps that lead me to enjoy the benefits of a high converting website. If you have the access and ability to edit your website, you can make a few changes that can lead to measurable results in your sales and business growth.
Add A Clear Call to Action
It’s shocking to me how few businesses ask for a conversion on their website. They go through all the trouble and expense of having a website, then use it only as a means to tell people about their brand. You cannot have a high converting website without a clear call to action—a vibrantly colored button that tells visitors what to do next.
People want to be led. When they visit your website, they have a problem. They hope you can help and are looking for you to guide them into the next steps needed to make progress. Without a clear call to action that’s shown repeatedly on your homepage, you make them feel lost, without a path to follow.
Show How You Can Make Life Better
There is a benefit for customers when they do business with you. They will be better off when they make a purchase, read your blog, schedule an appointment, request a quote, or download your freebie. Help them see the rewards of engagement. Paint a picture of how their life or circumstance will improve. This is done most effectively with pictures of happy people and words that portray a story of success.
By sharing what’s at stake, you convey your understanding of the problem they face. You can help them move away from feeling stuck and toward victory as they overcome that problem.
State What You Do—Clearly
When visitors see your home page, they should know within 3 seconds exactly what you do. If you’re a business coach, say it clearly. Or if you’re a hairdresser, state it plainly. Don’t make the mistake of thinking they already know or that they will follow a trail of hints to discover what your brand offers. Put it out there, proudly.
When You Need Help With Your Website Conversion Strategy
I’ll be the first to admit that when we try to work on marketing material for our own businesses, it’s hard. We’re too close, too intimately acquainted with all the details. So when we think we’re communicating clearly, there can still be some confusion. It helps to have an outsider take a look. And a website conversion strategy is one area where outside help is… well, helpful!
If you’d like me to review your website, I’d be happy to do so. I’ll analyze it through the lens of StoryBrand’s website conversion strategy and provide you with a FREE 5-ish minute video to share my thoughts. Easy peasy. No strings attached.
Enter your information below to request your website review.
Getting feedback isn’t always fun, but it is always a gift and it’s one I’d be honored to give you as you take steps toward strengthening your website. Remember, your website should be your strongest sales tool and by conveying a message that an outsider can easily understand, it can be!
Don’t forget to request your free website review below.
Instead of wondering why visitors aren’t engaging with your website, why not invest the time to ensure your message is clear and guides them through the process of doing business with you. Following the three steps above is a powerful way to start. Every improvement you make has the potential to bring amazing results. As your business growth coach, I’m here to help, so don’t hesitate to reach out for your free website review.
You’ve done it. You’ve finally completed your product and you can’t wait to share it with the world. You know as soon as people see it they’re going to love it. You announce the launch of your new product, excited to see where this new venture will take you and…crickets. So what’s the problem? Why isn’t your product having the reach you hoped? It may not be hashtags, the time of day you posted about it on social media, or even the filter that you used on the product photo. The most likely culprit is your business message. If you haven’t taken the time to craft a clear message, you’re not alone. Writers, entrepreneurs, and ministry leaders often struggle to write a clear business message.
A Clear Business Message Can Boost Your Reach
Have you taken the time to make sure your business message is clear and compelling? Many brands haven’t. You may ask, “But Cathy, shouldn’t my product do all the talking? I didn’t get into this business to write slogans or catchphrases.” I know, I know, but hear me out…How could your life look if you doubled, tripled, or even quadrupled your revenue? What other products could you launch? How would that ease your life financially? Could you expand your business? Just imagine it for a moment. I promise you it’s possible and a clear and compelling business message will help get you there.
With a clear business message, you’ll begin to attract customers. And not just any customers, the ones who need you most—those who struggle with the exact problem that your brand addresses. When they come into your sales funnel, they’ll stay, develop trust with you, and even make a purchase.
With a Clear Business Message, Your Customer Will Listen
If you’re like me, you’ve been working your business for years. You’ve invested time, energy, sweat, and tears—changing and evolving it into something better, but still, the customers aren’t showing up. It should be easier to gain a competitive advantage in the marketplace. I get it. That’s why you need a clear and compelling business message.
Author and business leader, Donald Miller says “People buy things because they hear or read words that make them want to buy things. Words matter”.
And I’ve seen that truth translate into business success. When I focused on my business message by implementing a few key strategies, it strengthened my narrative and I was amazed at the results. People started coming to me and asking me for help. Instead of losing sleep wondering how I was going to generate revenue to keep my business afloat, I started contributing to my family financially. And you can too.
You don’t have to keep wondering what to say online or in your emails. Instead, you can start feeling confident with your message and rejuvenate your energy for your business. When you’re energized about what you do and can communicate it clearly, your customers will liste
A Clear Business Message Makes Customers Excited to Make a Purchase
In the past, I struggled as a writer and resource creator. I would read countless articles about the best places to advertise my product or how many Instagram posts I needed per week to help boost my reach. Sure, I would gain a follower here or there, but it wasn’t affecting my business revenue at all. I would listen to business podcasts all the time, trying to figure out what to do. One day I stumbled across a leadership podcast where Donald Miller was introduced as the guest. He shared the 7-part StoryBrand framework and I was hooked.
I immediately started to implement some of what I learned, then decided to pursue more formal training with StoryBrand. I clarified my message and started to see results right away. Within three months, I saw a sizeable increase in sales and have since quadrupled my revenue, which continues to climb.
I can almost hear what you’re saying, “Okay Cathy, that’s all good and great for you. But how can I do this for MY business???” Believe me, I know how it feels to pour your heart and soul into something and not see any results. I knew I wanted to help others achieve the same success I’ve experienced. That’s why I’ve become a StoryBrand Certified Guide and a Business Made Simple Certified Coach. I want nothing more than for your business to thrive and I want to help you get there.
How to Develop a Clear Message
Here are a few quick pointers that will make your potential customers excited to buy from you:
Start with the problem
Think of the movies you see and the books you read. No story really gets interesting until a problem arises. You’ll pique your customers’ interest when you show them you understand their problem and offer a product or service to help. When you can identify with their struggle, they’ll start to see you as a trusted source of assistance.
As long as you continue talking about their problem, you’ll hold their interest and they’ll be more likely to engage. This is why infomercials are so effective. You know, the dramatic ones where all the plastic food containers fall down in an avalanche on top of their head or when they just can’t open that bottle of nail polish and when they finally get it, it goes flying everywhere and splatters all over the bathroom. Infomercials address a specific problem and you can do the same (but without the overwhelming amount of cheesiness, please).
Share a plan
Okay, you’ve made sure your customer knows you understand their problem. Now you’re going to tell them how easy it is to move toward the solution you offer. Give them a plan to follow in 3 simple steps.
People don’t take action until they’re shown a clear plan. If you had to cross a rapidly flowing river, you’d probably turn the other way. I know I would. But if someone showed me three flat stepping stones that I could use to get across, I’d give it a try.
Going back to our infomercial reference, here is an example of a 3-step plan:
Plastic food containers are falling on your head every time you open a cabinet?? No problem!
- Throw your old plastic food containers in the recycle pile.
- Purchase our new system that nests together so there’s never an avalanche!
- Live your best life! You’ll never have a headache from plastic food containers falling on your head.
Detail the benefits and consequences
They have their plan. So simple, anyone can do it! Now you’re going to tell them what’s at stake if they DON’T buy from you and how great their life will be if they DO.
For example, if this were a plastic food container infomercial, this is how the story would unfold: Mom opens the cabinet door and plastic food containers go flying everywhere. 3 year old and baby come into the kitchen and the 3-year-old steps on one of the plastic food containers and it breaks into pieces! Baby thinks little pieces of broken plastic look pretty fun and tasty. Baby could cut himself or worse – choke on the little plastic pieces. If only you had the plastic food containers that nested within each other you would never experience these dangerous avalanches. You’d have no risk of related injuries and enjoy a perfectly happy and safe family forever.
It’s a fairytale ending. Well, maybe not, but you get the point.
You want to show your customer the success you’ll help them achieve and the failure you’ll help them avoid.
Interested in One-On-One coaching? Visit www.cathymcintosh.com/coaching
Clarify Your Business Message & Boost Your Reach
Whew. That was a wild ride through plastic food container land. You may have even forgotten this is a post about creating a clear and compelling business message because you got so wrapped up in the story. It just goes to show you that story is a powerful sense-making device. Use it to your advantage!
All infomercial kidding aside, the bottom line is this: Implementing a clear message changed my business and my life and I would love for it to do the same for you. I understand that many business owners struggle to craft a clear, compelling message. By starting with these three points, you will improve your brand narrative and boost your reach.
If you’d like additional information, I encourage you to read Building a StoryBrand by Donald Miller. It’s a game-changer. At the very least, I invite you to listen to this podcast episode. Then let me know what you think!
When upstanding, genuinely helpful businesses share what they do in a clear and succinct way, the world will become a better place. By using the power of words, you can literally transform the lives of your customers. In turn, they’ll help others do the same.
Never underestimate the value of what you do, my friend. And write a message that conveys it well.
I believe in you.
I know how it can feel—like ice water thrown on embers that are starting to ignite. When a writer spends years developing her craft and finally musters the courage to submit her work to an agent or publisher, it can feel utterly defeating to learn that writers need an established platform to be considered. It was the need for a platform that helped me realize the powerful benefits of a sales funnel.
A writer may have ideas, talent, an established writing voice, and a strong message. But to reach a wider audience through publication, she must already have a strong email and social following. This is the “platform” that she must bring to the negotiation table.
In seasons past, publishers would carry the burden of sales and marketing on behalf of their authors. But in today’s market, it’s up to the writer herself. Now, a writer must have her own following. She must develop a listening audience with whom she can share her words and prove to agents and publishers that she has sufficient influence to promote her own work.
Building a platform takes time. It can take what feels like centuries, especially when the levels of expected followers can number in the tens of thousands. But with a step-by-step plan to follow and by crafting a compelling message that attracts a target audience, building a platform can feel easier than you expect. In marketing terms, using a tool called a sales funnel can make all the difference.
What is a Sales Funnel?
Imagine becoming known for the problem you help solve. What if you could attract the very people that you feel called to help with your words? How could your writing business become stronger with readers who grow into loyal, raving fans?
With the right tools and frameworks, this is all possible. To build a strong writer’s platform, you need a sales funnel. While the term “sales funnel” may throw you off a bit, it’s a tool that does far more than sell. It helps you take your readers through a natural, relational journey and increase the level of influence you have with them.
A sales funnel is a simple, inexpensive, and effective way to begin attracting the right audience for your writing brand. The even better news is, anyone can create their own sales funnel with just a bit of know-how. It’s a process that uses digital tools to convey your brand message and attract potential customers. Your sales funnel provides a way to communicate with your prospective readers, pique their curiosity about your product, develop engagement, and ultimately ask for the sale.
A Marketing Funnel Can Move a Writer from Invisible to Easily Recognized
The life of a writer can feel pretty lonely—as if you’re on an island by yourself, pouring out words you hope will touch lives, then wondering if anyone is listening. I get it. Without an engaged audience, you may doubt the strength of your message. You may wonder if you have what it takes to be a successful writer.
It shouldn’t be so hard to reach a wider audience who truly needs what you offer and will engage with your words of hope. But how do you find the people who need you?
As a writer, you can keep searching the internet for tips and ideas on marketing, trying different tidbits here and there and hoping they work.
You can keep writing without developing your audience, essentially reaching only your friends and family.
Or, you can discover the steps to implement a sales funnel (sometimes called a marketing funnel) and take the mystery out of growing your audience.
I understand how it feels to publish blog posts that no one reads. I spent years trying to build an online audience, truly to no avail. Finally, I reasoned that if I did not find a way to market well, then I was essentially writing for no one. Through what I learned, I began to set my sights on learning proven methods and discovered the techniques of a sales funnel. That’s when everything clicked. I saw massive increases in my email list, the engagement I have with readers, and income from product sales. My business is still growing in all three areas!
A Sales Funnel Has Many Benefits for Writers
If you’re longing for
- engaged readers who share your social media posts,
- subscribers who look forward to reading your email content,
- customers who pay for your books and supplemental products,
- higher income,
- an established subscriber list,
- and social media followers that help you stand out to agents and publishers,
a sales funnel is the most efficient and cost-effective way to get there.
As I reference a sales funnel, I am speaking of a handful of different components of your marketing plan:
A clear message that addresses the problem your customers face; a compelling elevator pitch, a website that converts leads into sales, a lead generator, an email nurture campaign, and a sales message.
When it’s well-executed, you’re sure to see these 6 surprising benefits of a sales funnel for writers:
1. Move your readers through the natural stages of a relationship
There are three stages of any personal relationship, and they also apply to marketing. The first is curiosity, where a customer becomes curious about what you offer. She wants to know more about you and how you can help her solve a problem she faces. This generally happens through your website and organic social media posts.
The second stage is enlightenment, where you begin to inform your potential customer and help her become more aware of the benefits of doing business with you. The final stage is commitment. This is a natural time to present your customer with an opportunity to buy. These two stages or relationships happen through your email nurture and sales sequence—one of the primary ways of communicating inside your sales funnel.
2. Build trust with your readers with your sales funnel
When potential customers enter your sales funnel, they are curious about you and wonder if you can help them solve a problem they face. They may have met you at a barbecue where you shared a few well-crafted words about what you do, and then visited your website. At this point, they’re unsure whether you are what you say and if you can do what you promise. But they download your lead generator and begin receiving your emails.
By connecting with them regularly and sharing content that will help them discover how to overcome a problem, they’ll begin to trust what you say. Over time, they’ll also begin to develop trust with you as a brand and will be more likely to make a purchase.
3. Enhance the customer journey of your readers
With a strong sales funnel you’ll give your readers an enjoyable experience. You’ll put care and purpose into the journey that you lead them through and they will begin to look forward to hearing from you. This is accomplished by sharing empathy, lightening the mood with a bit of well-placed humor, and giving them timely motivation to move toward their own transformation into who they’d like to become. When you give them an enjoyable experience, they will become loyal followers and brand evangelists who tell others about what you do.
4. Generate sales to sustain and grow your business or ministry
While the purpose of your sales funnel may be to grow your audience, there will be an added benefit. Following the steps will lead to a natural sales cycle. Even if you don’t regularly “sell” to your email list, you may be surprised by people who ask for products they can pay for because the content you share for free is so helpful to them. When you generate sales, you’ll no longer need to sustain your business or ministry with personal funds—you’ll begin to see an income that you can use to bless your family or invest in continued growth.
5. You’ll no longer feel like marketing is a struggle
The time you invest in building an effective sales funnel will bring a return you can feel proud of. You’ll begin to feel confident with the words you use in your messaging and marketing, and you’ll start to see your marketing work. It will feel great to stop feeling as if your marketing is an experiment that never works. Instead, you’ll find it easy and effective as you watch your audience—and your sales—grow!
6. Grow audience numbers that stand out to publishers and agents to advance your career
With an effective sales funnel, you’ll watch your number of followers grow with consistency. You’ll see it on social media, in your website traffic, and most importantly on your email list. (By growing your email list, you have ultimate control of the content your subscribers see and don’t have to trust ever-changing algorithms). Staying in touch with your subscribers will help you develop engagement and loyalty. You’ll demonstrate to publishers that you have the influence needed to market your products with success.
If you need help developing a brand message that’s clear adopting a proven sales funnel strategy, I’d love to introduce you to Platform Builders. It’s a 12-week masterclass paired with group coaching to help you excel.
A sales funnel does far more than sell your products and services. It will help take your readers through a relational journey and increase your level of influence. If you’d like to learn more about creating a sales funnel, I offer a masterclass called Platform Builders that will help you learn and execute a proven framework to grow your audience.
Join Platform Builders Today
Instead of writing for a small audience of friends and family while wondering if you’re making a difference, you can grow your reader base, develop your brand, and earn the trust of the people who need you most. A sales funnel offers surprising benefits to writers and is the tool you need to take your brand to the next level.
Let’s face it. Most entrepreneurs didn’t start a business to do ALL THE THINGS, like branding, customer service, financials, negotiations, and marketing. They started a business to help customers with a problem. But doing all the things is just what a business owner has to do. I’ll wager you’ve done a ton of work perfecting your product and getting really good at your craft. But when it comes to adopting solid business principles, maybe you feel woefully insecure. If you’re feeling the strain, you may need a business coach.
Some of the questions I often hear are
“I’m already so busy, how can I find the time for coaching?”
“Is small business coaching worth the money?”
“How much do business coaches cost per hour?”
“Is it necessary to commit to a business coach long-term?”
I have to admit, I used to wonder these things, too. Here’s what I’ve discovered: With the help of a business coach, you will adopt solid strategies and frameworks that will help grow your business. When you invest in an hourly or monthly rate and implement what you learn, your business should see a healthy return within several months.
An Investment That Pays For Itself
Business coaching will reap rewards to offset any sacrifice you make to engage. I have clients who have hired me for or four or five sessions, and I have a mentor who worked with a business coach for more than 20 years. Whether it’s long or short term, coaching is an investment that will pay for itself.
Can you envision how it would feel to operate your business with confident strategic planning instead of always researching the Internet for what you need in the midst of a crisis?
Good coaches have an execution plan. Just like the playbook for a football team, experienced coaches will share proven frameworks that you can adapt to make your business run more profitably and efficiently.
Every business reaches a crossroads. At that moment you’ll know that without substantial changes, you’re going to keep getting the same, disappointing results. Our entire world—and the way we need to operate our businesses—has shifted. If you want to stay ahead of the game, you’ll benefit when you request help from a coach with a plan.
Below are several ways that your business can benefit from a business coach:
10 Compelling Reasons Why Your Small Business Should Hire a Business Coach:
As a Business Made Simple Certified coach, these are just some of the ways I help small businesses every day:
Help you recognize your blind spots
Every business has them—routines that are so ingrained, you don’t even think about them anymore. You do things because you’ve always done them that way and they feel comfortable. But the truth is, those things you do by rote can actually harm customer relations or worse yet, drive customers away. Sometimes your blind spots pertain to organization and systems. Other times it is your style of execution. Regardless, a coach can help you see things about your business that you’re too close to spot.
Business coaches may recommend that you change a few simple things to improve your flow. Examples range from how your store your passwords to how you fill client orders, or how you guide customers to success. Even small changes can help make a big, overall impact.
Living in reaction mode is stressful. Without a vision and plan for your future, you don’t have a clear path to follow. And where there’s no path, there’s no progress. A Business Coach can help you carve out time to define your dreams and ambitions for the business, then plot a path to get there. With frameworks that focus on the most important strategies, a Business coach will help you increase your productivity to achieve more in less time.
Support you as you cast a vision
When they reach certain milestones, business owners often believe they’ve hit their stride and “arrived” at the destination of success. A Business Coach can help you step back and analyze your progress, then help you chart a course for scaleable services that help more people and achieve higher revenue—all while working smarter, not harder. Inviting someone from outside your company will provide a fresh perspective and the creativity to think bigger.
Equip you to communicate a clear mission
Every one of us longs to be part of a mission that is bigger than ourselves. It’s built into the way we were created. We have an inner hunger to be part of a team and walk shoulder to shoulder toward a common goal. With a clear mission for your company, you can attract (and retain) top talent and loyal customers, then unite them around a common purpose. You’ll find that you’ll waste less energy, time, and resources by uniting around a goal. A Business Coach can help you get there.
Give you a competitive edge
People don’t buy the best products and services, they buy those that they can most easily understand. A clear business message will help you stand out in a crowded market and give you a competitive edge. Business coaches can help you show customers that your products and services will make their life better. They’ll help you communicate that message in a way that is easy to understand, then customers will listen and become eager to buy from you.
Improve your marketing strategy
A large part of your marketing strategy will be crafting a clear message that your customers can easily understand. Another crucial component involves delivering that message to the marketplace. An effective marketing strategy will help you earn the trust of new and potential customers, and communicate with them often. With a strong marketing framework, you’ll be able to consistently convey what you do and why it matters. Your Business Coach will give you feedback and encouragement to make sure your marketing platform comes together.
Provide strategy when you want a change
If you go to bed at night and wake up each morning with a sense of dread about your business, you know it’s time for a change. While running a company isn’t always fun, it should always bring a sense of purpose and offer rewarding challenges. But when it becomes drudgery, a Business Coach can help you evaluate and revise your course of action so you can achieve goals while attaining work/life balance.
Move your business forward more quickly
Every business is different, but each has common components that determine its success or failure. When you know and understand the foundational elements of a business, you and your team will be able to make sound decisions that will keep your business healthy and propel it forward. Believe it or not, some entrepreneurs who have been in business for decades do not understand the foundational elements that will help a business thrive or decline. A Business Coach will help you analyze the core of your operation so that you can move forward quickly.
Grow (not just sustain) your business
In this season of our culture, many businesses have been in survival mode, hoping they can find a way to stay open. I get it. But with the help of business coaches, many have found ways to grow, even through uncertain times and challenging economies. By improving systems, developing an executable plan, and prioritizing the most important activities, your business can re-discover growth. It’s time to think big again and take intentional steps to help more people and generate higher income.
Provide partnership and accountability
So often, an entrepreneur feels utterly alone in the business environment. When they become owners of a company, they are responsible for every sales decision, the details of each program, and determining the best course of action—alone. I believe every entrepreneur needs a business coach to come alongside and offer partnership and accountability. By taking a “better together” approach, entrepreneurs will no longer need to strive toward success in a vacuum. They’ll heave the business support they need to grow the company and achieve the dreams they want.
Why a Coach is a Good Idea for Your Small Business
I know you want to help others with your business and believe in your product’s ability to do it. Sometimes we all need support, a structured way to move forward, and execution tools to find success. Your products and services deserve the investment.
You could keep searching google for trending answers, living in reaction mode, and feeling as if you’re constantly dealing with a crisis, or you could put intentional structure in place. A business growth coach is a good idea for any business that wants to scale its business growth with sound, repeatable methods.
Do I Need a Business Coach Near Me?
No. With today’s technology, it’s easy to work with coaches from anywhere in the world! Either an individual or group coaching program would prove a sound small business investment. Individual programs focus on your specific needs and can conform to your scheduling needs, while with group programs, you also benefit from peer feedback and networking opportunities.
Running a business is not for wimps. I feel your pain and have coached more than a hundred individuals, businesses, and government agencies through solid, repeatable frameworks. As a Business Made Simple Certified Coach and a StoryBrand Certified Guide, I have adopted frameworks from some of the best business minds and am prepared to help you do the same.
It’s easy to get started with a business coach:
Getting to know one another through a call or video chat is the best way to ensure principles align and we’re a good fit for each other.
Make the Investment in Yourself
It often seems that business owners are willing to invest in many things, but pause when it comes to investing in their own development. A business coach will be one of the best investments you make.
Watch Your Business Grow
There’s almost nothing that feels better than dispelling the doubt that you have what it takes. When your business grows and you see success unfolding before your eyes, you know that every sacrifice of time and money you’ve made was worth it.
So, schedule a discovery call today. It’s a free way to have a casual conversation and learn if coaching is right for you. As a Business Coach, I try to get to know a client during the discovery call and answer questions that are most pertinent to you. I’ll give you an overview of the programs that are available and give you my promise that you’ll never feel pressured.
If you’re ready to see better results, you may need better systems. Investing in yourself as you grow and develop your business is a sound investment that will pay off for years (and possibly generations) to come. Think of the blessing a successful business can be to your family, especially when you adopt practices that allow you to balance your work and family life in healthy ways.
With the help of a business coach, you can adopt solid strategies and frameworks that will help grow your business. It’s an investment that will pay for itself.
Schedule a Discovery Call
Instead of wondering if you’re moving on the right path, make sure you are. Stop reacting to every crisis and allowing it to pull your focus away from your customers. With the help of a business coach, discover and adopt a proactive plan and watch your business soar!