Grow My Business, Author Marketing Cathy McIntosh Grow My Business, Author Marketing Cathy McIntosh

Unveiling Hidden Strategies of Social Media Book Marketing

Many authors face a silent struggle, often tinged with frustration and disappointment. The challenge isn't just about writing a great book; it's about ensuring it reaches and resonates with readers. This emotional rollercoaster can leave even the most passionate authors questioning their impact and wondering how to execute their social media book marketing.

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Grow My Business Cathy McIntosh Grow My Business Cathy McIntosh

How to Build Community Engagement—for Authors

Every author knows that a clear and compelling message is essential to attract the right readers and build community engagement. When your message resonates with your audience's desires and pain points, it captures attention and fosters a deeper connection. It allows readers to see themselves in your stories or be inspired by your themes, ultimately earning their interest, loyalty, and advocacy.

Today, we're exploring often overlooked components of crafting that clear and compelling message.

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Grow My Business Cathy McIntosh Grow My Business Cathy McIntosh

Digital Marketing for Authors: A Beginner’s Guide to Building Your Online Presence

Digital marketing for authors is much more than just selling books; it's about creating lasting and meaningful connections with readers. Digital marketing can be a fulfilling journey, allowing authors to share their stories and build a community online. The process is broken down in the Roadmap to Reader Connection, which involves three phases detailed here.

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Grow My Business Cathy McIntosh Grow My Business Cathy McIntosh

5 Simple Tips to Become a Better Storyteller (and why you should)

Anyone can be a storyteller; in fact, most of us already are. We use stories as a tool in daily communication, parenting, business, ministry, writing, and even marketing. Even Jesus taught with parables (stories) to help listeners make sense of complex matters. Stories not only entertain; they engage us emotionally and help us remember details that might otherwise be forgotten. These are ample reasons to become a better storyteller. 

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