Business Made Simple Certified Coach | StoryBrand Certified Guide

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Even great writers with a strong message struggle to build a platform.

Discover how to attract and engage more readers

with proven frameworks that get results.


Writers who know how to attract readers have the biggest impact.

A lot of writers are winging it when it comes to building a platform.

platform builders

helps writers like you implement proven frameworks to reach more people.

  • clarify your marketing message
  • attract a larger following of targeted leads
  • create products readers want
  • increase product sales & engagement
  • establish your author platform

You don't need another cheerleader.
You need a coach with an execution plan.

This is the program you've been waiting for.


What makes
platform builders
different from other courses?

In short, it's the value.

You've read every book on growing your audience, but still, your author platform remains too small for publishers to take seriously. I understand. Standing out as a writer doesn't have to be so hard.

It's time to try a more powerful method with help along the way.
This is more than a course, it's a coaching program with

  • practical guidance
  • accountability
  • weekly feedback
  • peer reviews
  • real-time help

platform builders Makes It Easy


The group coaching format is designed to help writers grow an engaged audience.


Learn from a certified business growth coach and execute best practices.


Your dream of being published requires an established platform. This is the path to get there.

You don't have to walk this journey alone.

  • Engage with a community
  • Share questions
  • Navigate challenges
  • Master best practices
  • Celebrate your success

There is tremendous pressure for authors to build a platform. Those who seek help are smart to look for a coach who is qualified to lead them through the business-building process.

Platform Builders uses the trusted principles of StoryBrand and Business Made Simple University. With the help of a Business Made Simple Certified Coach you will get the tools you need to learn and execute the frameworks.

You'll finish the course with all the tools you need to grow your platform, engage your audience, and increase your sales.

platform builders packages

Find the perfect investment level for the needs of your writing business.

Basic Plan

  • 12 LIVE group-coaching sessions with recorded replays
  • Weekly Office Hours to ask questions and get feedback
  • A printable workbook

Total Value: $975

Your Investment:

One Payment of $450

Premier Plan

  • Everything in the basic plan, plus:
  • The Ultimate Marketing Guide for Non-Marketers (eBook)
  • A comprehensive evaluation of your business

Total Value: $1,149

Your Investment:

One Payment of $650

Ultimate Plan

  • Everything in the premier plan, plus:
  • 2 one-on-one coaching sessions with Cathy (60 minutes each)
  • 1-year subscription to the On-Demand courses of Business Made Simple University

Total Value: $1,624

Your Investment:

One Payment of $900

What's Inside platform builders?

Even seasoned writers struggle to grow their audience. Platform Builders is a 12-week group coaching program that will help you learn and execute winning strategies to build your author platform and help more people.

You'll learn the frameworks and execute them as we go. Each week you'll receive training, tips, and feedback that will ensure you're on the path to success.

Weekly live coaching sessions will begin Thursday, September 9th at 3:30 pm Mountain (5:30 Eastern, 2:30 Pacific).


Introduction and Overview

Explore the power of story to attract more readers, clarify your unique position in the market, and define your niche.


Connecting with Your Audience

Your audience is not a demographic, it's made up of real people who experience real pain points. We'll discover them and connect.


The Power of a Plan

Create a roadmap for your target audience and show them how their life can be better when they engage with your brand.


Your One-Liner

Discover how to answer the question everybody asks, and make money doing it.


Strengthen Your Website

Leverage your copywriting to help your website convert more leads—without a re-design.


Put it into Practice

Come prepared to share your work and receive coach and peer feedback. In this session, we'll focus on your progress and fine-tune your work.


How & When to Talk About Yourself

Learn how to write a compelling "About Me" section for your website, media kit, bios, and more!


Build Your Email List

Leverage the most effective way to keep in touch with your customers: email. Develop your lead generator and solidify your process.


Welcome & Nurture Your Audience

When to share, what to say, and how to keep your audience warm.


Finding the Courage to Ask for the Sale

How to make your email sales sequences and website sales pages your highest converting tools.


Compelling Communication

Learn proven Search Engine Optimization techniques and a communication framework that's guaranteed to engage your audience.


Social Media Content Planning

Develop a clear plan for social media messaging that focuses on your audience and points to the solutions they need.

Hi, I’m Cathy McIntosh, creator of the Platform Builders Masterclass. I know that when an agent or publisher says you must have an author platform before your work will be considered for publication, it's like letting the air out of a dream.

While building a platform takes work, there is a simple, step-by-step process to follow. You can develop a clear marketing message and present it in a way that makes people excited to buy.

I’m driven to help fellow writers with proven tools to build, launch, and grow their businesses. I'd love to help you build your platform and encourage more people with your words.

Let's do this! Register for Platform Builders today!




Here are the A's for your Q's

When does it start?

The next session of Platform Builders is not yet scheduled. Join the waitlist and be the first to know details when they're released.

Group sessions and weekly office hours will be conducted on Zoom with the link provided to all fully registered (and paid) members.

How much does it cost?

There are three investment plans for Platform Builders starting at just $450 for the 12-week program.  

Do you offer a money-back guarantee?

Yes! I use content from Business Made Simple University. I’m so confident it will work, that if you do all the exercises but don’t get results, I’ll give you your money back.  

What if I miss a live session?

No problem! Each group coaching session * will be recorded with a link to the replay shared by email each week.

* Our introductory presentation cannot be recorded because of contract restrictions, but all other sessions will be recorded.

How do I know it's for me?

Whether you are a writer working to develop your author platform, or a ministry or small business looking to extend your reach, Platform Builders is for you. Inside the group coaching program, you'll learn and implement an effective "sales funnel" that will help you grow your audience, increase traffic, and boost sales.  

When are the weekly office hours?

Cathy will be available by Zoom for all Platform Builders participants for one hour each week. The timing will be announced when registration reopens.

This will be an open format discussion to address questions relevant to Platform Builders, offer feedback, and support participants as they implement the frameworks presented in the group coaching sessions. There is no charge to attend office hours and attendance is optional.

Does my location matter?

No it does not! Platform Builders is available to writers all over the US and the world. With online access via Zoom and recorded replays*, location is not a limiting factor!  

Learn proven frameworks to

reach more people!

“What does it take to build an author platform?”

It’s a question many writers ask. This live group coaching program give you the tools to build your writing brand with confidence.

Start reaching a wider audience!

The world needs to hear your message. Expand your reach so you can have a greater impact.


Business Made Simple Certified Coach