Writers, entrepreneurs, and small businesses know the frustrations of marketing. You pay for ads and work to build your social media traffic but see little impact. Instead of wondering why your promotions don’t work, it could be time to adopt storytelling in marketing.

Business owners are often reluctant to market products and services because it feels like self-promotion. We don't want to come across as arrogant or self-serving, especially in the Christian marketplace. Here I share what helped me overcome this challenge and market more like Jesus. 

As you work to bring in more business, I know it can feel tough to work through the marketing jungle. Especially when balancing marketing and advertising and all of their unique benefits to your brand. Let’s clear up the confusion because the line between marketing and advertising is often blurred. It doesn’t have to be!

I love the changes of seasons in Colorado, and I adore spring. The world is alive with the hope of new beginnings and fresh starts. After long winter months, I look forward to the newness of spring and its reminder of the redeeming work of Christ. No matter how cold and bleary our past, He makes a way for renewal and hope. Jesus reminds us, regardless of how far we feel we’ve drifted from an abiding connection to Him, that He is steadfast and longs to draw us toward spiritual growth once again.

We often feel alone and misunderstood as writers and entrepreneurs. We pour 100% of ourselves into our projects, but very few people understand what goes on behind the scenes or can grasp the significance of the milestones we celebrate. It reiterates our need for community—connecting with others with the same entrepreneurial mindset.

Nearly every small business owner understands the importance of having a good elevator pitch—a prepared introduction to your products or services that you can recite in 30 seconds or less (the time it takes to ride from floor to floor in an elevator). It’s a phenomenal tool for networking and has many other benefits as well. The problem is, it's hard to pare down what we think is important when we're passionate about our business.

Most entrepreneurs didn’t start a business to do ALL THE THINGS, like branding, customer service, financials, negotiations, and marketing. They started a business to help customers with a problem. But when it comes to adopting solid business principles, maybe you feel woefully insecure. With the help of a small business coach, you will adopt solid strategies and frameworks that will help grow your business and see a healthy return within several months.

For many bloggers and businesses, progress seems to have come to a screeching halt. Amid all the uncertainty of our times, small businesses began to lift fervent prayers for business success like no time in recent history.