Business owners want potential customers to engage with their website and social media. That means they need content that compels people to act. The problem is that there’s often a critical component left out—the call to action. People don’t take action until they’re told what to do.

There are huge benefits to a high-converting website and you don’t always need a redesign to achieve them! Here are simple tips that can make a profitable impact on your website engagement.

When a writer spends years developing her craft and finally musters the courage to submit her work to an agent or publisher, it can feel utterly defeating to learn that writers need an established platform to be considered. It was the need for a platform that helped me realize the powerful benefits of a sales funnel.

As we follow Jesus, our aim is to become increasingly like Him. We are created in God’s image (Genesis 1:27) and given the mind of Christ (1 Corinthians 2:16). God has a plan for us; we should have plans for ourselves as well. Our planning and goal setting are best when aligned with His. Then they can most effectively help us accomplish His divine purpose for our lives.

Social media channels have proven value in building awareness and trust for your brand. While it’s not easy to develop content, there is a simple hack to develop a solid posting strategy. By asking 6 questions before writing your social media content, you’ll always have a compelling message.